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Future-Proof TV Ad Measurement
Struggling to prove and optimize TV ROAS? Fast, accurate and actionable measurement across linear and streaming investments is the key to TV advertising success. Say hello to the new standard for TV ad measurement.

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Don’t settle for waiting weeks or months for TV ad performance reports

Avoid costly decisions resulting from erroneous measurement

Turn insights into action and continuously drive ROAS

NBCU Accelerates Path to Alternative Currencies with iSpot
TV currency is transforming and iSpot is leading the charge. Learn why NBCU selected iSpot as their trusted alternate measurement partner in a multi-year landmark deal, starting with a massive pilot during Super Bowl LVI and the 2022 Winter Games.

Avoid Missing the Mark with TV and Video Ad Creative
Traditional survey-based creative testing is too slow. Get robust analytics in 24 hours or less during planning and final stages of creative development, plus in-market testing to identify creative wear. Assess brand recognition, purchase intent, likeability, and sentiment of your ads and benchmark against competitors.

Eliminate Wasted TV and Streaming Ad Impressions
Immediately verify TV ad impressions and manage frequency with real-time media measurement. Know exactly where and when your creatives ran — and even those of your competitors — down to the specific networks and CTV publishers that are driving the most incremental reach.

Stop Flying Blind on TV Ad Performance and ROAS
Do you know the true impact of cross-platform TV advertising on your business? Can you precisely attribute results to media buys and creatives? How do your conversion and lift rates compare to benchmarks? Our outcome-based attribution will show you the way.

Get an Edge on the Competition with Every Second of TV Ad Activity at Your Fingertips
iSpot measures creative effectivenesCOVID-19: TRACK THE IMPACT ON CPG AND RETAIL

Access the latest economic indicators and exclusive reports and analyses to understand changes in consumer behavior due to COVID-19.

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Meet different consumers’ needs with the latest insights on the market, behavior, pricing, promotion and more.

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As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.

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Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

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News, Insights and Events
Advantage Solutions CEO Tanya Domier discusses the changing CPG landscape, the transformation of sales and marketing firms into technology partners, and the keys to seamless omnichannel experiences. View Latest

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A new report looks at Supplemental Nutrition Assistance Program (SNAP) participants and the best ways for CPG retailers to support and win with this valuable shopper demographic. Read More
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IRI experts predict larger holiday gatherings for 2021 and identify the best storewide opportunities retailers will have to support these festive shoppers with fresh foods. Listen Now
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IRI’s Cecilia Ogude shares how to stay committed to diversity, equity and inclusion in the workplace during an Uplifting Impact podcast. Listen Now
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Experts from IRI and RBC Capital Markets look at the best CPG growth strategies to pursue in 2022 as inflation picks up and some products continue to have limited availability. Read More
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A blog from IRI and the NYU Stern Center for Sustainable Business looks at sustainably marketed products and their growing importance for CPG sales and margins. Read Now
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Work at IRI
At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

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Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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Search Nows, impressions, performance and second-by-second attention of all TV ads leveraging a proprietary ad catalog, exclusive access to 51M smart TVs and set-top boxes and direct integrations with 300+ streaming platforms and DSPs. Get a leg up on the competition with insight into all TV ad creative in your category and competitive benchmarking.

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