Liveramp – Cross Channel Measurement
Measurement: Uncover Insights, Prove Impact
Identity-enabled cross-channel measurement
Connect data at scale
Accurately quantify business outcomes
Sustainable, neutral solutions
Without accurate measurement, marketers can’t effectively prove the value of their investments.
Gaps in customer intelligence, siloed and disconnected data, and a constantly changing landscape
lead to missed opportunities.
Remove common barriers to measurement so you get more valuable insights and can make better decisions.
LiveRamp connects siloed data, helping you build your customer intelligence, understand your impact on the path to purchase, and more accurately measure ROI.
Develop a Source of Truth
Our identity translation technology precisely connects data from disparate sources to create a source of truth that serves as the foundation of measurement, bringing greater accuracy, measurement, and analytics while preserving consumer privacy.
Deepen Customer Intelligence
Truly understanding your customer and the impact of your marketing initiatives on their journey allows you to better provide the right experiences to drive their path to purchase. LiveRamp’s measurement suite delivers an expanded view of your customer engagement throughout the marketing funnel.
Prove Cross-Channel Impact
Break data silos and connect various marketing touch points across online and offline channels, including digital and TV, whether your customer is at home or at work. A more holistic view of an individual, household, or account enables you to prove ROI, increase efficiency, and drive the outcomes that matter to you.