Lucify

Description

Lucify builds bespoke visual tools for understanding important data and models.

PROJECTS
Our projects range from data-driven storytelling to bespoke tools for rich exploration of computational models.
We work with decision-makers, researchers and communicators in governments, universities, NGOs, and data-intensive businesses. Our customers include the Finnish Ministry of the Interior, Aalto University, the United Nations, and F-Secure.
See examples of our projects below.

Water Scarcity Atlas

August 2018
Aalto University
An introduction to the past and future of global water scarcity. Made together with the Water & Development Research Group at Aalto University.

Open
Inside Einstein’s head

January 2018
Exploration
An explorable explanation of relativistic spacetime, inspired by Albert Einstein’s thought experiments.

Open

MOTIVATION
At Lucify, we believe there’s vast untapped potential in the digital medium.
Paper was invented in China in 100 BC. Almost two thousand years later, in 1786, William Playfair invented the graphical methods of statistics, using paper to create the first time-series chart on the trade balance between England, Denmark, and Norway. Nowadays such charts are ubiquitous, to the extent that Playfair’s big invention almost seems obvious.
Ever since the invention of computers over 50 years ago, humans have had access to a new computational medium that allows for dynamic representations not possible on paper.

At Lucify, we believe this new medium has vast untapped potential, especially for creating and sharing understanding about important systemic problems with complex dynamics. In our work, we explore, use, and spread knowledge about the potential of the digital medium for that purpose. We expect to see many innovations akin to Playfair’s come out of this field in the coming years.