Take action on your customer data with Cloud Connect
Leverage SQL to build better audience segments from your data warehouse for activation in your favorite MarTech tools.
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Powering industry-leading results.
Increase email open rates
Optimize your advertising spend
Improve your conversion rates
For data teams
Use first-party data to understand your customer with unified 360 profiles
Use Lytics to connect data sources across different channels and create a unified customer profile that you can easily market to in your campaigns.
Create rich segments without moving your data
Lytics Cloud Connect™ helps marketers and IT teams work together to query their data warehouse with SQL and build rich audience segments without moving or duplicating data. Start getting your warehouse data into your marketing platforms within hours.
Unlock the business value of your data
Deliver personalized experiences to your customers
Lytics Decision Engine transcends a customer 360 view with data-driven insights from content recommendations and audience segments to execute optimized campaigns.
Power your marketing with personalization
The right data + the right data science = faster results
40% Return on ad spend
Acquisition: Improve quality of ad targeting with ideal customer segment
Conversion: Improve conversions with personalized CTAs
Winback: Improve winback campaigns with personalized offers & messages
20% Upsell conversion
Engagement: Improve engagement with content recommendations & personalized experiences
Upsell/Cross-sell: Improve upsell/cross-sell with personalized offers
Coordination: Improve CLV with coordinated orchestration across channels & lifecycle