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Drive purchases with your blog.

Blog better with the first all-in-one blogging tool for growing ecommerce brands. Connect your blog, create and optimize blog posts for each stage of the buyer’s journey, and measure the results.

Top Features

Your blog is your most powerful asset to build, engage, and retain a loyal audience.

Create content that converts.

Write and format blog posts within Matcha or update existing posts with Matcha’s lead and sale conversion tools. Optimize for SEO, then schedule or publish immediately to your blog.

Embed your products and collections.

Turn your readers into customers by embedding Shopify products and product collections into or beneath your blog posts with “View Product” or “Add to Cart” CTAs.

Analyze full-funnel content insights.

Make data-driven decisions for your content strategy with in-depth analytics, from traffic, engagement, and read time to influenced email subscribers and revenue.

Tools to help you publish more and convert readers.
Grow your email list with locked content.
Turn readers into subscribers with customizable forms. Create content exclusive to your brand’s community.
Segment subscribers by their content interests.
Instantly export rich subscriber data to Mailchimp or Klaviyo for targeted email campaigns.
Schedule content to social and preview content in email.
Schedule posts to your Facebook Page, and easily embed beautiful content previews into your Mailchimp or Klaviyo email campaigns.
Increase publishing frequency with licensed content.
Explore a library of 12,000+ SEO-friendly articles. Customize to your brand, add conversion tools, and publish instantly to your blog.