MetrixLab

Our story

MetrixLab is a leading global market research agency. We’re experts in brand engagement, product innovation and customer value. We combine pioneering digital technologies, global capabilities and an agile approach, to help you make smarter business decisions faster.

Active in more than 90 countries, our clients include half of the world’s top 100 brands. As part of the Macromill Group, we are the fastest-growing global market research company.

Pioneering solutions that deliver fresh thinking and unlock opportunities

We are changing market research. At MetrixLab, we generate insights that drive smarter business decisions.

Our expertise, passion and solutions enable our clients in over 90 countries to succeed at:

Advertising & Brand

Insights for brand performance, creative development, media effectiveness

Product Innovation

Insights for market exploration, product development and sales activation

Customer Value

Insights for customer acquisition, experience, value management and retention