Moz is an SEO software tool that boosts your site’s visibility in search results, improves your website’s ranking, and increases traffic. This software provides site audits by crawling your website, offers comprehensive reports about technical SEO issues, and recommends ways to fix those problems. You can also track the performance of traffic-driving keywords from more than 170 search engines.

The software comes with a link index that allows you to see the metrics of any website within a few seconds, including domain authority and anchor text. Moz is also a useful tool to discover tons of location-specific keywords and check the keyword-difficulty score of your webpages.

Moz Pro
Higher rankings. Quality traffic. Measurable results
Moz Pro is our all-in-one suite of SEO tools.

From helping you target the right keywords to creating custom reports. Moz Pro removes SEO complexity.
Understand your visitors
How are people searching for your products/services? Knowing which keywords are being used and what questions are being asked can help you create high quality content.

Strategically target keywords with accurate keyword volume and difficulty metrics.
Save keyword lists that you can track and update as needed.

Track your rankings
To know what’s working, you need to accurately track how you’re ranking for keywords. With Moz Pro, you can track your competition as well.

Know what searchers everywhere see by tracking local and national searches
Get a holistic picture of how you rank for your keywords with our Search Visibility score

Crawl and audit your sites
Harmful issues aren’t always easy to spot. Our crawler digs through every corner of your site to find them and show you how to fix them.

Enjoy peace of mind while Moz Pro hunts for issues that keep search engines from fully crawling your site
Alerts ensure you’re the first to know when site issues are found so you can fix them fast

Optimize your pages
Moz Pro will ensure you’ve got maximum potential to rank for your target keywords by auditing the content on your pages and recommending specific improvements.

Spend your time where it matters most with prioritized recommendations to improve page optimization
Know what content to create next with custom suggestions based on other pages that rank for your keywords
Learn about on-page optimization with Moz Pro
Find link opportunities
Links are a critical element of effective SEO. Moz Pro will help you find new ones and maximize the effect of those you already have.

Gain confidence in links with proprietary metrics like Page Authority, Domain Authority, and Spam Score
Ensure your competition isn’t gaining an edge by learning where they are getting links