Nominow

Description

Nominow as single source of truth
inboundcoreoutbound
The original Dutch developed customer data platform Nominow harvests touchpoint data from any source your organisation may operate. It continuously builds and enriches customer profiles in a single data source of truth, serving as a valuable source for any marketing campaign, event or other customer interaction you may want to initiate.

Each company has their own optimised marketing technology stack, therefore every Nominow implementation is unique.

Together with you and your people we assess the situation, the context and strategic orientation in which Nominow will operate. We analyze sources and uses of customer data, IT environment and specific requirements. Your Nominow solution is always set up to your specific situation and needs. We make sure you get in control of your customer data to have real actionable insights available on your demand. A typical Nominow implementation takes 6 to 8 weeks.

CDP for Marketers
You know there’s a lot of market intelligence scattered around in your organisation. But somehow it remains a challenge to get the whole picture, an integrated and actionable insight into what your target groups are up to. Nominow has been developed to solve that issue for you.

CDP for IT
Everyone in your organisation has specific needs when it comes to software solutions. And you have the thankful task to manage and integrate all these applications. Rest assured; Nominow easily integrates with your IT-environment and connects with other applications seamlessly.

CDP for Sales
Ever had the issue where the customer database was not up-to-date? Where you didn’t know if database A or B had the most recent data? We know, we have all been there. That is why Nominow implements a single source of truth for your customer data. Finally.

Other
Managing Customer Data is a serious responsibility. From the 5th of May 2018 the GDPR legislation is in effect. This gives your Customers the right to see, limit of even delete their data. And above all you must be able to show an explicit consent. The Nominow customer data platform is a perfect solution to deal with this.

Nominow
Nominow is a customer data platform acting as your single source of truth. This is where data collection, cleansing and enrichment takes place.

Smart Segmentation
Smart segmentation allows you to analyse your customer data in order to identify and target specific individuals or market segments sharing specific characteristics.

Use Smart Segmentation to explore customers, cross and up sell prospects, create segments and audiences. Act on real and relevant characteristics and prepare your campaigns and events in the best possible way.

Orchestration
Armed with actual and real data giving you a bright insight in your target groups, you are now able to execute campaigns that are far more relevant to your customers and therefore more successful.

Retention
Nominow offers state-of-the-art features to manage effective loyalty programmes for your customers in order to grow retention.

Extend and deepen your knowledge about recurring customers by rewarding their loyalty. Know what they like, where they go, how they respond. Growing both customer intimacy and your marketing intelligence.

Predict
With Nominow as your single source of truth you now have the ability to predict your customers behaviour. Anticipate market developments and outperform the competition.

Dashboard
Get all the relevant information from your Nominow’s customer database in one overview. See how your data comes to life and experience our promise “where data gets real”.

With the astonishing dashboard feature in our customer data platform we give you clear and Realtime insight on your performance. At a glance see the receipt, response and conversion rates of your campaigns, segmentation of your markets and get ROI information to optimize your marketing effort.