Observe Point


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Do you know
what’s on your site?
Automatically audit and monitor your data collection technologies and user paths to ensure accurate and secure customer data.

Request a Free Audit

Confidence in your data and decisions.

Ensure Data Quality
With Technology Governance
Automatically test and validate your website technologies to ensure accurate data collection and insights.

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Protect Your Data
With Privacy Compliance
Audit your cookies and tags to know what data is being collected, who is collecting it, and where they are sending it.

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Optimize Customer Experiences
With Campaign Performance
Standardize campaign tracking and automate page testing for accurate customer journey insights and smooth experiences.

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Customer Stories

“ObservePoint has been really central to our success here at Carnival since the beginning.”

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“Getting data analytics correct—there are so many ways that things could go wrong, that ObservePoint, gives us a way to make sure things get done and stay in place.”

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Forrester logo
“QA went from four full-time employees per month to less than one full-time employee per month. I love ObservePoint.”

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The Complete ObservePoint Suite
ObservePoint Overview
Validate the data you’re collecting so you can make better decisions for your customers and your company.

Technology Governance
Set up regular audits of your web properties to uncover potential tagging errors, such as duplicate, missing, or unauthorized tags.

Connect to any WiFi-enabled device and run test scripts on the spot to ensure data collection matches your expectations.

Businesses see 432% ROI from ObservePoint
Forrester Total Economic Impact™ of ObservePoint: Cost Savings And Business Benefits Enabled By A Data Governance Solution

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On Demand Now

Watch solution-focused sessions from the Validate: Marketing & Analytics conference at your convenience.

Watch Now

The Ultimate Chrome TagDebugger
Spot check tags, fast and free.

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Ready to see the difference ObservePoint can make for you?
Get a free website audit to start collecting accurate data today.