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Simple and privacy-friendly alternative to Google Analytics

Plausible is a lightweight and open-source website analytics tool. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU

It’s time to ditch Google Analytics

Frustrated with Google Analytics? So are we and that’s why we built Plausible Analytics, a simple, lightweight (< 1 KB), open source and privacy-friendly alternative that doesn’t come from the adtech world.

Web analytics went from a simple, fun and useful practice for site owners to a data grabbing machine for surveillance capitalism. Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive too.

Plausible Analytics is built for privacy-conscious site owners. You get actionable stats to help you improve your efforts while your visitors keep having a nice and enjoyable experience.

Simple analytics at a glance

Plausible is simple analytics. It is easy to understand and it cuts through the noise. Check your site traffic and get all the essential insights on one page in one minute. There are no layers of menus, there is no need for you to build custom reports, custom dashboards or PowerPoint documents.

Lightweight script that keeps your site speed fast

Plausible is lightweight analytics. Our script is 45 times smaller than the Google Analytics script. Your page weight will be cut down, your site will load faster and you’ll reduce your carbon footprint for a greener and more sustainable web.