ResponseTap

Description

Intelligent Call Tracking

We reveal the campaigns, channels and keywords that make your customers pick up the phone – so you can make your marketing more effective.

From call volumes to call value

Our new Smart Match feature gives you a whole new level of insight. Quickly and easily you can discover which marketing source is driving your highest value phone sales – and optimise accordingly. All with no extra tech support needed whatsoever.

No more fighting the martech

Call Intelligence plugs into your existing analytics, CRM or bid management platform – seamlessly. No more integration issues holding you back. Instead you’re ready to go with more accurate reporting and actionable insights.

Pinpoint what’s making your customers pick up the phone
For Marketers

Do you really know which parts of your campaigns drive calls and sales? What about the actual value of every call?

Understand every touchpoint leading up to a call
Reveal the channels, campaigns and keywords that have the biggest influence on phone sales
Spend your marketing budget with more confidence – to maximise ROI

For Call Centers

What if you could spend less time on every call, but increase the value of every sale?

Predict why a customer has called before they tell you, so you can have better conversations
Provide agents with real-time suggestions based on a customer’s online journey, prior to the call
Understand exactly what drives calls, for more efficient call center resource planning