Sawtooth Software

Description

Optimize your product.
Uncover true needs.
Simulate outcomes.
Our choice analytics survey software reveals your market’s true preferences and empowers you to make critical business decisions through simulating customer choices.

Prioritize your product development roadmap
MaxDiff (best-worst scaling) not only reveals which features your customers care about the most, it quantifies their interest so you can make data-driven product decisions.

Learn more about MaxDiff
Analyze the competitive landscape
Using conjoint analysis, you can see where your product will succeed within the marketplace, positioning your product vis-à-vis competitors to increase revenues, profits, or market share.

Standard rating scales provide relatively imprecise and biased data compared to choice analytics such as MaxDiff and CBC. Respondents tend to straightline with ratings scales, leading to less information content. Scale use differences such as positivity bias (yea-saying) also make rating scale data weak for cross-cultural research and correlation analysis.

Choice questions yield more accurate and unbiased data because they ask respondents to choose among products or items being shown to them. Respondents cannot say that all products are equally desirable and there is no rating scale to lead to scale-use bias.

Sawtooth Software offers upfront pricing and a no-pressure, friendly customer success team.