For too long, programmatic online advertising has focused too heavily on data. The vast majority of existing systems have been built for direct response at the expense of creativity.
The Scoota platform was built from the ground up to deliver interactive multimedia digital marketing content at scale, and to make the process, programmatic or otherwise, very simple indeed.
AT A GLANCE…
Unified DSP & Ad Server
For display & DOOH; creative build tool, full-stack buying/serving platform, analytics suite
Automatically converts Photoshop files into full range of rich, standard and DOOH formats
In every aspect, at every touchpoint, at all times
Domain verification and fraud / anomaly detection, both in real-time, with bidder optimising dynamically
Audience segmentation based on in-creative interactions for greater optimisation strategies
Fully self-serve or supported managed service
Dynamic Creative Optmisation
Automated creative optimisation based on best-performing creative together with numerous external elements
The days of retargeting users via a cookie are numbered. Scoota’s direct integration with Grapeshot together with AI-based semantic modelling opens up new opportunities
Scoota’s panel of 2.5m users across six demographic groups gives fast and reliable feedback on creative in the real world