Scoota

OUR PLATFORM

For too long, programmatic online advertising has focused too heavily on data. The vast majority of existing systems have been built for direct response at the expense of creativity.

The Scoota platform was built from the ground up to deliver interactive multimedia digital marketing content at scale, and to make the process, programmatic or otherwise, very simple indeed.

AT A GLANCE…

Unified DSP & Ad Server

For display & DOOH; creative build tool, full-stack buying/serving platform, analytics suite

Creative Toolkit

Automatically converts Photoshop files into full range of rich, standard and DOOH formats

100% Transparent

In every aspect, at every touchpoint, at all times

Brand Safety

Domain verification and fraud / anomaly detection, both in real-time, with bidder optimising dynamically

Optimisation

Audience segmentation based on in-creative interactions for greater optimisation strategies

Flexible working

Fully self-serve or supported managed service

Dynamic Creative Optmisation

Automated creative optimisation based on best-performing creative together with numerous external elements

Contextual Targeting

The days of retargeting users via a cookie are numbered. Scoota’s direct integration with Grapeshot together with AI-based semantic modelling opens up new opportunities

Creative Assurance

Scoota’s panel of 2.5m users across six demographic groups gives fast and reliable feedback on creative in the real world