Screen6

Description

SCREEN6 IS NOW PART OF SAMBA TV
LEARN ABOUT SAMBA TV IDENTITY

Embrace the Future with Samba TV Identity
Bridge datasets and optimize campaigns with accurate identity for the cookieless world

IDENTITY TODAY
Unprepared for the changes with identity?
As mobile ID and cookies fade, advanced solutions are required for targeting and measurement.

Lack of omniscreen identity in media hinders campaign performance
Shift towards cord-cutting is making modern TV measurement more challenging
Firms struggle to match IDs across multiple datasets

IDENTITY TODAY
Have confidence in your identity solution
For years, Samba TV has leveraged a multi-identifier approach, using various types of digital identifiers as well as first party TV data. As a result, we can identify at 90%+ accuracy which phones, tablets, PCs, and TVs belong to an individual by using the SambaID identifier produced by our own proprietary identity platform.

PRIVACY
Comprehensive Privacy
Privacy has always been a top priority for Samba TV Identity, which includes being GDPR/CCPA compliant and using data that is 100% consumer opt-in.