SiriusDecisions Research

SiriusDecisions Research

B2B leaders often excel in their respective disciplines but struggle to align their operations across the enterprise to achieve remarkable growth for the business.

Forrester’s SiriusDecisions Research delivers operational intelligence and fact-based insights to functional leaders of B2B organizations and their teams so they can align across the revenue-generating ecosystem of product, marketing, and sales.

Align The Revenue Engine

Shift your organization’s focus toward a unified, audience-centric go-to-market strategy across product, marketing, and sales to achieve standout results.

Unite Teams With A Shared Language

Adopt consistent frameworks, processes, and terminology across your teams to communicate your strategy and mobilize efforts.

Demonstrate Strategic Value

Garner trust for your function by demonstrating clear value and impact for your team’s efforts in accomplishing business results.

DRIVE RESULTS ON KEY PRIORITIES

SiriusDecisions Research is comprised of 12 functional disciplines across Marketing, Sales, and Product. Our unique research methodology delivers insights within these disciplines across more than 70 customer-defined priorities. By aligning to client challenges and initiatives, SiriusDecisions Research supplies critical knowledge that empowers marketing, product, and sales leaders to align teams for revenue growth.

Marketing​

Lead your team to deliver stand-out value through buyer-first messaging and metrics, demand programs, and strategic channels.

Marketing Executive​
Demand and Account-Based Marketing​
Channel Marketing​
Portfolio Marketing​
Marketing Operations​
Customer Engagement

Sales​

Deliver repeatable, predictable, and scalable revenue growth for your team and organization. ​

Sales Executive​
Sales Operations​
Sales Enablement

Product​

Establish an operational model to build and deliver breakthrough products for your market.​

Product Management