Skyword – Social Analytics Platform
Skyword – Social Analytics Platform – Demystify Your Content Marketing Landscape
Skyword Intelligence delivers the real-time insight you need to connect with your customers and outsmart the competition.
Benchmark your success.
Put your performance in context with benchmarks against competitors, peers, and industry influencers. Improve your thought leadership footprint with share of voice reporting, topic trends, boolean tagging, and hashtag tracking.
Visualize your share of voice against key competitors on the Executive Dashboard.
Reduce content waste with data-driven ideation.
Understand what is resonating in real time with our proprietary Impact Score. Segment content and campaigns for you and your competitors with quick filters for interactions, impact, and recency. See correlations between top-of-funnel efforts and website traffic to build a more effective customer journey.
See which content is resonating with copy and creative side-by-side.
Optimize paid and organic in one place.
Prove the impact of paid and organic content with unified performance analytics across Facebook, Instagram, Twitter, and LinkedIn. Optimize your campaigns based on business outcomes: increased traffic, conversions, donations, and more.