Smarter eCommerce

Description

Smarter eCommerce

More than Performance Marketing

Exceptional steering capabilities meet highly customizable bidding

With our Google Shopping management software you can go beyond short-term gains with data-integrated bidding and machine learning. Push metrics and apply strategies which matter the most to your company.

Apply your strategies down to item level

Want to push certain products during a sale period or meet segmented margin goals? We’ve got you covered. Advanced Bid Strategies (ABS) allow you to target specific subsections of your assortment with individual goals and behaviours.

Match bids with query potentials

Normally you can’t bid on search queries in Google Shopping. With Query Sculpting you can. Control bidding goals for every single product per query and device, outperform your competitors in terms of efficiency and benefit from frequent automatic updates for negative keyword lists.

Visualize your Google Shopping data

With Whoop!’s Shopping data visualizations you are able to get detailed insights into your brands and key performance indicators. Depict seasonal changes or review broad or highly-specific product clusters to optimise your campaigns. Choose from many different charts and derive well-informed actions from your data.