SpyFu is a cloud-based online marketing tool for businesses of all sizes. The software helps analyze search engine optimization performances, track keyword rankings, SERP analysis, API access, and more. Both search engine optimization and pay per click (PPC) marketers can use SpyFu to analyze their competition, increase web traffic, and get quality leads from search engines. There are many other features of this software such as creating customizable reports, building relationships with social media influencers, finding quality backlinks, and estimating the ad spend of a marketing campaign. The tool is fairly indispensable when it comes to search engine optimization analysis.

Download Your Competitors’ Most Profitable Keywords and Ads For Paid and Organic Search
What Does SpyFu Do?
SpyFu exposes the search marketing secret formula of your most successful competitors.
Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 12 years.

Learn how to connect with these domains, too. Find online and traditional leads methods — social media, email, phone, and address — you can’t find anywhere else.

3 stacked screenshots showing the domain overview results page for the domain
Increase your website traffic
Our smart recommendations drive clicks to your SEO or Adwords campaigns.

Track your keyword rankings
Monitor your paid and SEO rankings on Google, Bing and Yahoo.

Make Better Connections
Reliable contact info helps you build partnerships or generate sales leads.

PPC Competitor Research
Search for a competitor. See every keyword they’ve ever bought on Google and every ad test they’ve run. Make their successes your own and avoid their mistakes.

Adwords Competitor Keyword Spy Tool
Search for a competitor. Download their PPC keywords. It’s that simple. No download limits. See how many clicks they get and how much they pay for each keyword.

Monitor PPC Competitors
Keep track of every domain bidding on your AdWords. Catch changes in ad spend over time. Watch out for emerging competitors and shifts in strategy.

Find Competitors’ Keywords you Don’t Already Buy
Enter 3 competitors. See the core profitable keywords all three bet their money on. Discover the ones they’ve been buying for years that you never thought of.

Adwords Advisor – Our Best Adwords Keyword Research
Enter YOUR website. We analyze all your competitors’ AdWords bidding history and recommend the most profitable keywords you’re not already buying.

Adwords Keyword Grouping Tool
Visualize your competitors’ AdWords keyword groups. See which keyword groups are most effective for them and add them to your own campaign.

Competitor Adwords Campaign and Ad Test History
Browse your competitor’s complete AdWords campaign history. See the results of every ad split test they’ve ever run and the early keywords that didn’t work out.

PPC Negative Match Recommendations
Wasting money on AdWords? Scan your account for costly overly-broad keyword matches that your competitors already tried and failed.

PPC Ad Rank Tracker
Track your ranking progress and impression share on your most important keyword groups. We’ll suggest expansion keywords and actions to take. Try it free.

SEO Competitor Research
Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you.

Research Competitors SEO Keywords
Search for a competitor. Download their SEO keywords. It’s that simple. See what they rank on and how many clicks they get.

Spy on Your SEO Competition
Keep track of every website in your SEO niche. Catch changes in rankings and content over time. Watch out for emerging competitors.

3-way Competitor Keyword Research Tool
Enter 3 competitors. See the core profitable keywords they all rank on and you don’t. Find out why. Unlimited downloads.

Keyword Group Analysis Tool
Organizing your SEO keywords into groups sucks! It’s tedious and takes forever. This tool does it for you automatically in seconds.