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Tapad

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Description

We Enable Brands, Agencies And Platforms To Unlock Results
TARGET AND MEASURE
Connect with consumers across devices with a better understanding of touch points
REACH AND SCALE
Reach consumers across more digital IDs and scale to new, undiscovered prospects
DATA ENRICHMENT
Amplify your current data sets with net-new devices for extended reach
PERSONALIZATION
Customize your messages across paid, earned, and programmatic efforts
AS YOUR PARTNER, WE MAKE THE TAPAD GRAPH WORK FOR YOU

Tapad works with brands, agencies and platforms to ingest device identifiers from their platforms or data stacks, expanding their graph with new devices at a household or individual level.

Cross-device identity
resolution for better results

A global, privacy-safe digital cross-device solution, The Tapad Graph is built on top of a curated network of data providers, combined with the power of utilizing sophisticated machine learning models with authenticated and real-time signals, to provide the most comprehensive and differentiated digital identity graph in market.

By leveraging The Tapad Graph to correlate data into a single view, complex customer journeys become clearer — enabling a more precise and actionable way to engage consumers across multiple devices.

As a result, brands, agencies, telcos and platforms are able to unlock greater impact across their programmatic, targeting, measurement, and personalization efforts.