Tapstone

Description

What is Native for Direct Response?

‘Native’ advertising is advertising that takes on the look and feel of surrounding editorial content. It looks great, but has not always meant measurable success.

At Tapstone, we live and breathe results so we engineered a more powerful approach to Native advertising, ‘Native for Direct Response.’

Native for Direct Response is an advertorial format that delivers the superior look and feel of Native, with the tangible results of Direct Response Advertising.

Why Native for Direct Response?

According to Business Insider, by 2021, 74 percent of all US digital display advertising spend is expected to be directed to native advertising. Why?

Native ads generate greater interest than banner ads, with conversion rates that rival search
Educated prospects = Higher conversion rates
Successful campaigns can scale to over $1 million in sustainable monthly spend
You may have tested Native before, but if you haven’t tested it with Tapstone, you haven’t seen its true potential

The Pioneers of Native for Direct Response

TAPSTONE’S CONVERSION PATH
Top Tier Publisher
Interest

Consumer expresses a level of interest on a topic by clicking on the initial native ad unit

Advertorial
Education

Tapstone’s owned and operated “Advertorial Funnel” further qualifies the consumer, giving the prospective customer an easy way to act in the moment when intent is the highest

Landing Page
Conversion

Conversion Rates on the Landing Page are comparable to branded search or email