true[X]

Our mission is to provide the best advertising experience for consumers, the best monetization for premium publishers, and the best return for brand advertisers.

Across connected TV, mobile, and desktop we empower premium publishers to create experiences that allow them to serve the widest possible audience by optimizing consumers’ time and attention, and delivering impactful results for advertisers. For brands and advertisers true[X] delivers on our true[ATTENTION] guarantee of effective, zero-waste, high-engagement ad experiences that drive measurable brand funnel impact.

Since our founding in 2007, we have been committed to advancing three core principles in our own products and in the broader advertising industry: quality, accountability, and transparency, driven by our core belief that all are necessary for ensuring a better consumer experience. Every decision we make is guided by a deep understanding of human attention.