Tubular

Description

Tubular is the most comprehensive video intelligence platform that standardizes and contextualizes the digital video universe for you.
Tubular Video Ratings™

Tubular Video Ratings are point-in-time performance metrics (views, engagement rates) that allow you to objectively compare first 1, 2, 3, 7, and 30-day performance of video content, influencer partnerships, or individual videos and creators.

Tubular Audience Ratings™

Compare social video audiences to TV. Tubular Audience Ratings™ measure the reach and engagement of YouTube & Facebook audiences with de-duplicated ratings (unique viewers, minutes watched, 30-second views) for individual or groups of creators, as well as across entire media and brand portfolios, broken out by gender, age, and geography.

Context – ContentGraph™

Organizing the world of video for you. ContentGraph is Tubular’s organizational backbone, using machine learning to automatically classify videos and creators across and within platforms by type, subject, topic, industry, property, vertical, as well as other descriptive factors.

Audience Insights – Audience Also Watches

Tubular’s Audience Also Watches feature uses real engagement data – not surveys – to index how audiences for collections of videos or creators overlap with one another. Use this to discover untapped audiences and content opportunities.