only matters if it`s delivered
Simple email verification to improve deliverability and boost email marketing metrics
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Email verification to boost deliverability
You might not think much about your emails bounce rates, but they could actually determine how many people see your emails. Internet regulators (such as ISPs and anti-spam groups) set limits for bounces, spam complaints and unsubscribe requests. If you send campaigns to inactive users and exceed these benchmarks, you will show up lower in inboxes and could even have your account suspended by your ESP.