Wyng

Description

Know your customers.
Make every marketing moment relevant.

Know your customers
Ask customers for their personal context, and permission to provide content, recommendations and offers just for them.

Tap existing data collection points on your website, or use ours — product finders, “next best question” prompts, diagnostic quizzes, preference centers, surveys and more.

Progressively enrich your brand’s Trusted Data Model in Wyng, and feed your existing customer database.

Make every moment relevant
Using Trusted Data and machine learning, we insert the most relevant activations at key moments of engagement on your website and emails — in real time.

Our activation server works with your current website and email system, and leverages content from your product catalog, as well as user-generated content (UGC) from customers and influencers on social media.

Your customers participate by updating their Trusted Data whenever they want, continuously improving their experience with your brand.

Trusted Data makes marketing moments relevant
Trusted Data is consent-based, zero-party data that customers intentionally share in order to improve their experience with a brand they trust. According to Forrester Research, zero-party data is “the most valuable data opportunity of all.”