Digital Advertising on Blockchain
Kochava is introducing the XCHNG™ Platform to equip the digital advertising ecosystem with an open and unified blockchain framework
Revolutionizing digital advertising
The current system of digital advertising for connected devices is dysfunctional. It’s complicated and inefficient. 50% of ad spend is wasted on middleware and mediation, stolen by fraudsters, or otherwise lost. It’s unsecured and lacks standardization and transparency. XCHNG™ is the open and unified blockchain solution that will provide stability, security, efficiency and transparency in the digital advertising industry. Today, marketers are stuck with a complex, centralized technology path to customers. The decentralized model of XCHNG™ simplifies through peer-to-peer buying and selling.
Leveraging a Blockchain standard for digital advertising removes the intermediaries and allows buyers and sellers to transact directly.
While there have been several efforts to unify the concepts of blockchain technologies and digital advertising, we believe that none have addressed the end-to-end nature and none are backed by a company with the experience and relationships that Kochava Labs already has in the advertising industry.
Blockchain, in its peer-to-peer nature, is a very egalitarian, very open playing field. XCHNG™ is designed to be open for third-party verification, but also provides industry-leading measurement right out of the box from Kochava Inc. XCHNG™ is also able to leverage the Kochava Collective, the largest independent data marketplace, comparable in scale to the biggest players in the field.
As a first reference implementation of a Measurement Provider, XCHNG™ is enabled to serve the world’s top advertisers and Fortune 100 companies, who depend on Kochava Inc. to measure over $6 billion in ad spend annually.