Zappi is the ad and innovation testing platform built by brands for brands.
Our online technology gives you easy access to better research methodologies so you can test more, learn more, and ultimately make better decisions about the ads and innovation you take to market.
Zappi’s first predictive AI tool
Get data at the speed of digital. Find the info you need for your ads in three simple steps with the newest AI-driven approach from Zappi. Understand your brand impact, overall appeal, and purchase intent and get deeper than A/B allows you to go.
Get your ideas in front of consumers quickly and easily
Cut down on one-off research with learnings that compound over time
Gain confidence in your investment by predicting in-market success
A winning ad every time
The right approach will predict how your ad will perform and tell you how to improve it — giving you a winning ad every time.
It’s time to change the way you think about ad research.
It’s time to start making your best ads.
est at all development stages
Test and learn at each stage of the product innovation cycle, from early-stage concept and design, to predicting the success potential of your product
Test advertising from ideation and execution to in-market tracking. Learn how to drive business growth, build your brand, and encourage engagement.
Zappi makes easy to determine the right audiences for your projects. Our Audiences target all people active within a category.
Choose and field the right respondents quickly, at the lowest cost, while adding consistency on a category level. Get a consistent, reliable and representative sample to drive robust data and analysis.
Our data quality
The highest standard sample ensures that no survey designed thoughtfully is wasted on poor quality respondents.
Zappi only employs panel providers who specialize in verified, quality assured online sample.