Cassandra K.

Description

I am a marketing communications and social media marketing professional with more than 10 years of experience helping clients help clients tell their stories more effectively across platforms and industries.

I work collaboratively with clients to develop and execute marketing communications and content strategies in the fields of technology, consulting and business services, real estate, health and fitness, and community networking and events.

My recent freelance engagements include developing and executing a variety of content and marketing strategies for multiple clients, primarily in the IT industry:

Marketing content and strategies for an IT Managed Services firm.
White papers, marketing content, blog and social media content for a supply chain software consulting firm.
Internal communications strategies, including a podcast for a localization managed services firm in the software and gaming industry.
Web content and press releases for one of the nation’s largest services companies.

In my spare time, I am the owner and lead content developer (chief cook and bottle washer) for Eatandrunmom.com, a fitness and nutrition blog that takes a humorous look at my adventures in running and trying to eat right and be healthy. I have been an active blogger since 2004, working primarily on the WordPress platform (.com and self-hosted blogs) ever since writing my Master’s thesis on the potential of blogging/web 2.0 for business and political applications.

Prior to my freelance career, I had a 7 year career in real estate sales where I was an early adopter of blogging as a marketing tool. I also have 8 years of experience as a marketing communications manager for an enterprise software consulting firm, and served for 4 years in the U.S. Air Force as a Spanish linguist.