7 of the Most Effective Amazon Marketing Tools for 2023

July 24, 2021

Amazon Marketing Tools

7 Amazon Marketing Tools You Need for Success 

Selling on Amazon has become such a competitive endeavor. Choosing the right Amazon marketing tools can take your sales to the next level and give you an edge over your competitors.

Below we’ve listed analytics, Amazon sourcing and Amazon product research tools that can help you boost your sales and make your Amazon store a success.

  1. Helium 10 

Helium 10 has a great Amazon keyword tracker feature.

The feature has a large database of actionable Amazon related searches and keywords on the market. Searches are quick and are fine tuned to be as relevant to your Amazon product listing as possible. This allows you to make informed decisions and choose keywords you can rank for, so your product is more visible on Amazon.

Uniquely, Helium 10 also has a brilliant ‘refund Genie’ feature that compensates you if Amazon loses your products during shipping. Another great feature is that you are able to automate your after-sell emails to customers, which is a great time saving feature.

Helium 10 offers a free 30-day trial and has a great customer support service. The tool can be used for small and large sellers on Amazon, as their tools have the capability to help in both instances.

Price ranges from $50. 


  1. AMZShark 

Ecommerce Tools

AMZShark is a competitive analysis tool created for Amazon sellers who are keen to grow their business.

The tool has a number of great features. For example, it’s Competition Scout feature allows you to check the rankings of your products against your competitors in Amazon’s search engine. AMZ shark also has a Niche Scout feature, which gives you reports on niche products and fields so that you can have an edge in an uncrowded market.

The first month on AMZShark is completely free so that you’ll be able to try all the features for yourself.


  1. Keepa 

Keepa is a very straightforward, efficient Amazon price- tracking tool.

The tool keeps track of the price histories of all the products you see on Amazon. If you want to make sure your products are reasonably and competitively priced, then Keepa is a great tool to have in your marketing arsenal.

Keepa also has a great Daily Drops feature, which lets you know of any dramatic price drops on products you are keeping your eye on, so that you can save money.

All the information is presented in easy-to-read graphs and availability alerts.

Prices start from $15. 


  1. Jungle Scout  


Jungle Scout is an all-in-one platform for selling on Amazon.

The tool has a product tracking feature that allows you to see what is selling on Amazon on a daily basis so you can keep up to date on any new trends. You can also search on Amazon’s catalogs for product opportunities you may have otherwise missed.

Like many of the tools discussed on this list, Jungle Scout also has a great keyword tracker, which keeps track of the best performing words on relevant products.

The Jungle Scout interface is very clean, bright and is very user friendly.

Price ranges from $49.  


  1. Sellics

Sellics is a tool dedicated to help you increase organic traffic, track profits, reviews and improve your advertising on Amazon.

One of Sellics best features is their automated Amazon advertising software, that helps you run sponsored advertising campaigns so that you can drive awareness of your brand. It also has a great Amazon review feature which keeps track of your reviews so that you are able to stay on top of your review average.

Sellics is a very affordable tool. Unlike most tools that focus on the UK, US and Germany, Sellics also focuses on all EU markets so that you are able to tap into a wider market.

Prices from $12. 


  1. Teika Metrics 

Teika Metrics is a tool garnered to help sellers grow their businesses through AI -powered technology and combination data.

Teika has AI- powered advertising management services. This means they handle and optimize your ad’s, driving more traffic to your products. With their marketplace expertise Teika builds campaigns around your individual marketing goals. Teika also allows you to set target profitability levels so you are able to automatically bid according to how much you spend on advertising.

The software is great for small businesses and the user interface is very easy to use and understand.

Price ranges from $49. 


  1. 6. MerchantWords 

The last Amazon marketing tool on our list is MerchantWords.

MerchantWords analyses what is selling best on Amazon and offers a huge database where you can search and explore product trends.

This gives you an insight into which products to promote, which products you should pick to sell but also the best price to sell them for. With this knowledge you can better focus your marketing campaigns as you’ll be able to select and promote products that are more likely to sell.

Prices range from $29.