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10 Killer Ecommerce Tactics to Add to Your Website Are you more likely to buy from a company that proves they know and value you – as an individual – or one that just utters meaningless platitudes like “we care about your business?” The way to show customers you know them is by showing that p...

5 must-have e-commerce strategies that will shape 2019 Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of...

Ecommerce Marketing Essentials: 17 Actionable Tactics to Drive More Sales Every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decide on which marketing tactics you should try. That’s why we put togeth...

Google Analytics Checklist What analytics tools are installed? First, let's get an understanding of what tools are already installed. Don't just take someone's word. Usually, you'll find tools that were once tried and later forgotten. This slows down sites and leads to conflicts. What ...

Google Analytics Checklist Free Resource Understand the fundamentals of Google Analytics tracking and how you can improve your website’s performance. Do you trust your data? Are you capturing the right basic data? Is your data ‘clean’? Is your account setup to best practice standards? A...

Google Analytics Setup Checklist for Ecommerce Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting capabilities, merchants can obtain the dat...

How to optimize your Ecommerce for Google Images and Visual Search In this guide, I will present you why and how to optimize your images for obtaining the most from both the Google Images Search vertical and Images Box in Universal Search, Rich Results with images, other Google SERPs’ features a...

Shopify SEO: Global eCommerce Strategy for International Expansion Shopify SEO is essential for global eCommerce growth. It’s actually estimated that retail eCommerce sales will amount to nearly $5 trillion worldwide in 2021. With this in mind, it’s equally important that your international SE...