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The MOST RELEVANT email in content, social, digital, CX A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. Join 80,000 of the world’s smartest marketers to receive marketing’s most relevant email – hitting your inbox just once per week...

10 Killer Ecommerce Tactics to Add to Your Website Are you more likely to buy from a company that proves they know and value you – as an individual – or one that just utters meaningless platitudes like “we care about your business?” The way to show customers you know them is by showing that p...

Ecommerce Marketing Essentials: 17 Actionable Tactics to Drive More Sales Every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decide on which marketing tactics you should try. That’s why we put togeth...

How to strengthen your brand with your marketing strategy Products are made in the factory, but brands are created in the mind. - Branding pioneer Walter Landor. The physical value of your products may be easy to calculate, but your consumers' perceptions are what really determine the value...

How to Use Google Analytics: A Complete Guide Are you getting the most out of Google Analytics? This essential guide will show you how to use Google Analytics to help your SEO and marketing. How to Us...

10-point checklist for a perfect Google Analytics setup In the last 10 years I have audited dozens, or probably even hundreds of Google Analytics accounts. Most setups are far from collecting meaningful and reliable data. This post will equip you with tools and tips to improve your setup in...

Google Ads Checklist: 9 Key PPC Search Campaign Settings I just setup a Google Ads (formerly known as Google AdWords) campaign for a client, and I’ve decided to share our Google Ads Checklist because I think you’ll benefit from it when setting up a new campaign. If you’re about to launch a ne...

Affiliate Marketing for Beginners: 7 Steps to Success Contents What is affiliate marketing? How does affiliate marketing work? How much money can I make? Getting started with affiliate marketing Intere...

How to Find Instagram Influencers It’s hard to believe Instagram started in 2010. It has turned into a marketing powerhouse. There are 1 billion monthly active Instagram users, and more than half of them use the platform every day. US businesses also love the social channel, and about 71% use...

How to Make Your Podcast SEO Friendly Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way… There are over 1 billion blogs and roughly 7 billion people in this world. That’...