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Google Analytics Checklist What analytics tools are installed? First, let's get an understanding of what tools are already installed. Don't just take someone's word. Usually, you'll find tools that were once tried and later forgotten. This slows down sites and leads to conflicts. What ...

The iOS App Marketing Strategy Guide After a few app launches of our own, observing many more, talking with several app developers and testing cool services, we have a pretty really good idea of what can be done to make an app a success. We’ve been sharing some of it right here on our blog an...

The Absolute Beginner's Guide to Google Analytics If you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this post is for you. While it's hard for many to believe, there are still websites that are not using Google...

Conversion Optimization In this guide, you’ll learn 30 tricks to improve your conversion rate optimization (CRO). Table of Contents Buttons Tactic 1: Choose a Contrasting Button Color Tactic 2: Increase the Amount of Whitespace Tactic 3: Convey Depth Through a Border, Bevel, or Shadow Ta...

How to Do a Content Audit This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Profiler, Google Analytics (GA), and Excel, as those seem to be the most widely used and versatile tools for performing content audits. It's been alm...

SaaS SEO Guide How to Grow Your SaaS Company With Our Proven SEO Framework You can also download the SaaS SEO Guide as a PDF or continue reading it here. Growing a SaaS business can be scary and investing in SEO can be even scarier, especially with so many self-proclaimed SEO agencies that may...

10 Powerful Behavioral Segmentation Methods to Understand Your Customers Customer segmentation has always been important. But now that orchestrating journeys that reflect a customer’s overall experience, rather than their most recent interaction within a siloed touchpoint, is integral to enter...

How To Perform A Cookie Audit Cookie Audit Introduction It’s essential today to understand the presence and purpose of cookies on a website. The data privacy landscape is continuing to evolve and there are various laws and regulations in place throughout the world, where cookie compliance is al...

Make each word count with compelling landing page copy that convinces more visitors to convert. Gotta Write Landing Page Copy, But Don’t Know Where to Start? Hey, we’ve been there. Maybe you’re a fresh-faced