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Facebook Social Media Marketing Professional Certificate

Facebook Social Media Marketing Professional Certificate

Facebook Social Media Marketing Professional Certificate

Description

Launch your career in social media marketing. Build job-ready skills and credentials to go from beginner to job ready in about 5 months. No degree or prior experience required.

WHAT YOU WILL LEARN

  • Create and analyze an effective advertising campaign for your target audience

  • Create a creative brief that includes the assets for your paid ad

  • Create, edit, and troubleshoot ads in Facebook Ads Manager

  • Establish and manage a social media presence

About this Professional Certificate

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.

Most importantly, you’ll get to practice your new skills through hands-on projects in every course, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.