Landing Page Optimization

Description

Become great at landing page optimization

Increase conversion rates on any landing page you work on

After taking this course you’ll…
Know how to analyze landing pages and build an effective optimization strategy
Posses a toolbox of practical research methods and optimization tactics including GA reports and auditing processes
Understand how to conduct crucial conversion research (both qualitative and quantitative)
Have a deeper understanding of core psychology and neuroscience principles
Be much more confident in your design and copywriting skills
This course is essential for you if …
You’d like a more structured and strategic approach to LPO that is based on research, data and user psychology.
You want to be more confident when your client or boss asks you to increase the performance of important landing pages.
You are tired of basing your optimization efforts on random ideas and not getting satisfying results.
This course is NOT for you if…
You want “5 quick hacks guaranteed to increase conversions on any landing page.”
You believe that LPO is a simple process of running as many A/B tests as possible.
You think that landing page experience isn’t that important to your business.
Skills you should have before taking this course

This course is beneficial for anyone wanting to learn more about landing page optimization. Prior experience with landing pages, Google Analytics and a basic understanding of user research are an advantage.