Lizzy C.

Description

I specialize in brand, content and concept strategy – areas which stem from my constant fascination with people and the way they think and behave, a long-lasting love for the written word, and the firm belief that communication and great design should go hand in hand.

Let me help you take your company to the next level using insightful and creative ideas that truly engage people and realize your business’ goals and potential.

I have highly analytical skills when it comes to strategic marketing honed by my Bachelor of Commerce in Marketing and my Bachelor of Arts in English Literature, along with over 5 years experience in the marketing industry working specifically with the technology, destination marketing, and health and fitness industries. I have a strong ability to drive the bigger picture, the company’s wider strategic goals as well as project-specific goals, through strategy that translates to creative and engaging ideas that really resonate with people.

Marketing skills
-5+ years experience creating brand, content, social media and email marketing strategies, including idea generation, plans, calendars, execution, project management and reporting and analysis.
-Auditing including opportunity and gap analysis, competitor analysis, market user research, use of data analytical tools such as Google Analytics.
-Brand development including positioning, tone of voice, style, values, promise and messaging.
-Content writing creation including SEO, blog posts, eDMs, listicle-style articles, opinion pieces, video scripts, web landing pages, social media, infographics, interviews, promotional material.
-Visual content creation including overseeing production agencies.
-Strong interpersonal skills, from both working autonomously as a campaign project manager bringing people together to meet objectives, and also working as part of a wider team towards a common goal.
-Working knowledge of WordPress, CMS and CRM systems such as Silverstripe, Salesforce, social/email marketing tools such as Hootsuite, Sprout, Canva and MailChimp, MS-Office suite, Google Apps, Trello and more.

During my more than 5 years of marketing experience I have used my arsenal of marketing skills to:
-Build the brand of Wellington, New Zealand and increase Australian Visitor Arrivals by 6% YOY.
-Create and execute the social media strategy, the only marketing activity, for a brand new event, Techweek Auckland. This event was so successful it has now been extended nationwide and has been supplied with government funding.
-Consistently meet strategic KPIs across the board, both campaign specific such as brand metrics, database and follower growth, sales drivers, and online measurements such as engagement and time on page, as well as strongly contributing to organizations’ long term strategic goals.