Umer L.

Description

Successful brands follow a 40/60 rule for their digital content: 40% creation, 60% promotion.

No matter how good your website’s content it, it will fail to deliver results if it is not organized, optimized and visible to your target audience. An overarching content vision and strategy are essential for results-driven success.

I offer an inbound-marketing approach to website content.

I create holistic content strategies for businesses and brands. I optimize content in line with your business goals such as sales, leads and conversions. And I use proven techniques such as pillar pages and topic clusters to get you in control of a successful, results-driven long-term content strategy.

I also help you make the most out of your already available content through content re-purposing.

My process
Before I start work on a project, I understand your business, buyer personas, target audience and the products/services you offer. I also understand your sales/marketing funnel to discern the buyer’s journey.

Based on this information, I chart a strategy as well as general content framework for routine creation of content. I also create general guidelines for the type/nature of content for each section of the buyer’s journey.

If you think my skills are a good fit for your business, please drop me a message. I will get back to you briefly to discuss the project details.