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4-Tell empowers merchants to build meaningful omnichannnel customer relationships and increase revenue by providing a Smart Commerce℠ Platform driving personalization, engagement with content via Intelligent Tray, clienteling and the Your Store Experience, and BI reports and data connector for Marketing.


4-Tell is a full-stack omnichannel personalization solution. From in-store to online, we offer the capabilities, automation and insights that every team across your organization needs to power 1:1 personalized customer experiences.

4-Tell’s vision is to be the leader in smart technology that enables businesses to grow revenue through impactful and collaborative customer relationships.

Our story starts in 2007, when our co-founder, Ken Levy entered his recommendation algorithm into a competition Netflix was hosting. Netflix was looking to find a better way to rank and recommend movie titles based on customer data.

Ken didn’t win that competition but was in the top 1% of 40,000 competitors and was inspired to take his algorithm and apply it to the ecommerce industry. In 2009, Ken joined forces with Neil Lofgren to form 4-Tell with the intent to provide hundreds of online merchants with the power of ecommerce product recommendations.

Fast forward past product recommendations, 4-Tell has built an innovative personalization and data analytics platform that enables merchants to build long-term relationships with customers and increase revenue.