Goolara

Description

SOAP or REST API
Harness the power of Symphonie’s API to create and send all your mailings. Now available with calls for both SOAP and REST.

SaaS Email Marketing
Everyone knows Goolara offers an on-premise version of its Symphonie email marketing software, but the same software is available in a cloud-based version.

A/B Testing
A/B Testing (split testing) is the best way to ensure optimal results from your email. Goolara Symphonie makes this easier than ever with its automated split decision sends.

Deliverability Services
Goolara also offers deliverability services to help ensure that your mailings land in the inbox and not in the junk folder, and even get you off black lists if necessary.

Calendar Dashboard
Symphonie’s Calendar Dashboard lets you see at a glance, as soon as you open the program, how all your transactional and promotional mailings are performing.

Powerful Content Editor
Write your own HTML, use a template, or drag-and-drop to create your mailing. Then use Symphonie’s Content Editor to add the finishing touches.

EMAIL MARKETING AND CALIFORNIA’S NEW PRIVACY LAWS
While the November 2020 election will forever be associated with the presidential race, in California, it also signaled the passing of Prop. 24— the California Privacy Rights Act of 2020 (CPRA). This bill came into effect just two years after the enactment of a similar law—the California Consumer Privacy Act (CCPA). In this article we look at the new regulations and how they will affect the email marketing community.

GOOGLE MAKES A BAD CHOICE
When Google ran into a problem with their servers, they chose to start sending “address not valid” in response to every email received, confusing thousands of people and causing serious problems for email marketers. Here’s our analysis of the situation and why Google’s choice was a very bad one.

THE YEAR IN REVIEW
To say 2020 was a momentous year would be an understatement, but it wasn’t as bad a year for email errors as some previous years. Here’s our annual look back at the previous year’s email. Besides the usual typos and formatting issues, this time we look at the effect of the dark mode on mailings.