Route

Description

Now marketing automation is really for Marketers
Send automated emails based on what your customers do

If you really know your leads and their behavior, you can create automated campaigns with personalized messages.

Did you know that personalized email messages convert 6x more than just regular* emails?
Route helps you identify and engage with your audience.

Discover who your contacts are
Route helps you identify your contacts by mapping all the forms on your website and connecting with hundreds of tools that focus on capturing leads, such as landing page and form builders, CRMs and much more.

Discover what your contacts do
Know all about your audience behavior, such as the links they click and the pages they visit. Furthermore, also find out where did your audience come from i.e. their source (forms, UTM, integrations, etc.).

Discover what works for your audience
Choose from among regular HTML emails, plain-text emails and SMSes to send the best message for the right customer, personalizing each message with information on their actions & behavior to convert more.

Automation Campaigns
Automatic actions that will send emails, SMS, and more to your contacts when they meet certain conditions.

Powerful condition engine
Create all sorts of conditions for your Segments, Automations, and Broadcasts using any combination of attributes and events.

Liquid
Full message support using Liquid. Now easily replace variables and create dynamic content based on who your customers are and what they do.