Evergreen Campaigns Master Class : Create a campaign that keeps on kicking

Description

EVERGREEN CAMPAIGNS:
MASTER CLASS
Create a campaign that keeps on kicking

Featuring:
Jon Loomer

Training Overview
This training course features a single 90-minute webinar lesson, including presentation and up to 30 minutes of Q&A. Replays will be made available to those who can’t attend live.

In this course, you’ll learn everything you’ve ever wanted to know about Evergreen Facebook Campaigns.

Training Date: Thursday, February 28
Training Time: 3pm EST (New York), 8pm GMT (London), 7am AEDT Mar. 1 (Sydney)

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Topics Covered
One of the primary issues brands and marketers have with Facebook ads is that they grow stale and stop working. Evergreen campaigns help solve this so that a constantly fresh set of people are being created and targeted — and guided along through the campaign for a predetermined amount of time. If they don’t convert, they fall out!

In this training, we’ll focus on the following topics:

What is an Evergreen Facebook campaign?
Why are Evergreen Facebook campaigns necessary?
The problems that Evergreen campaigns solve
How to plan an Evergreen campaign
The “Trigger” and why it’s necessary
For more information on Evergreen campaigns, see the following articles:

How to Create an Evergreen Campaign
Create a Simplified Evergreen Campaign
What You’ll Learn
In this course, you’ll learn everything you’ve ever wanted to know about creating an Evergreen Facebook campaign.

You’ll learn the following:

Step-by-step guide to setting up an Evergreen campaign from start to finish
How to select a Trigger for your Evergreen campaign
How to plan and assemble the ads that go into your campaign
How to use targeting and exclusions to help guide people through the campaign
How to create a simple to complex Evergreen campaign with multiple branches
The various ways you can optimize an Evergreen campaign, and both benefits and drawbacks of each
Who Is This For?
Managing Facebook ads can be a time intensive process. This training is for you if…
You struggle to get long-lasting results
You spend countless hours refreshing creative and targeting
You have a sales funnel that starts with content and an opt-in
You spend at least $1,000 per month on Facebook ads
Who is Jon?
Jon was first exposed to Facebook while working for the National Basketball Association in 2007. The NBA partnered with Facebook (then 50 Million users and growing) to create an app (before you could create your own). He immediately fell in love with the platform and has been using it ever since.

Jon started this website and ultimately his business in 2011 after a pair of layoffs left him wanting more. He was determined to build a business around his family, consisting of his wife and three sons. He would no longer allow his business to keep him from seeing his boys grow up.

Jon considers himself an “accidental marketer.” He is not your typical high-pressure salesman because he doesn’t like being sold to. Jon provides practical advice for the typical marketer who wants to stand out in a sea of gurus, deception, and noise.