Ralph D.

Description

SUMMARY
Digital marketing professional and SEO/CRO expert with 15+ years experience driving growth, brand awareness, conversions, and revenue with holistic digital marketing strategy and campaign development. Specific expertise in search engine optimization, detailed keyword and competitor research, organic marketing campaign strategy, conversion rate optimization, information architecture, and user experience design. Adept in utilizing consumer insights and data analytics for site optimization, content strategy, and targeted marketing activities. In-depth knowledge of digital marketing ecosystems, content conversion funnels, and customer journey optimization. Experienced in agency and corporate environments.

COMPETENCIES & TECHNICAL SKILLS
Search Engine Marketing (SEO/SEM) | Conversion Rate Optimization (CRO) | B2B/B2C Content Marketing | IA/UX Design | A/B Testing | User Testing | Keyword Research | Marketing Data/Trend Analysis and KPIs | Digital Marketing Strategy | Social Media Marketing | Brand Strategy | App Store Optimization (ASO) | Email Marketing | Acquisition & Retention | Market Research | Customer Journey Mapping | Project Management | Product Marketing | Google Analytics | Search Console | AdWords | Google Optimize | Optimizely | CallRail | CallTrackingMetrics | Moz | SEMRush | Ahrefs | Yext | Screaming Frog | Facebook Ad Manager/Insights | AdRoll

HIGHLIGHTS
SEO strategy and organic campaign execution resulting in 1150% YOY increase in organic traffic and 90% increase in website conversions/leads.
CRO and UX design improvements with insights gained from AB and user testing yielding a 15% increase in conversion rates with a 10% increase in average spend per customer.
Keyword research and content strategy execution leading to a 300% YOY increase in organic traffic and 40% increase in SEO revenue.
Established social media presence and content marketing strategies to increase brand visibility, web traffic/digital impressions, and sales resulting in 1000% growth in online community engagement.
Strategized, designed, and executed improvements on email marketing sent daily to over 400,000 people to consistently increase open and click through rate (CTR).
Experienced in collaborating with key executives and cross-functional teams to align brand strategy with marketing communications/campaigns and organizational vision, while optimizing UX.