Alternatives to AHrefs: 10 Free & Paid Tools

July 21, 2022

Alternatives to AHrefs: 10 Free & Paid Tools for SEO Analysis

If you’re looking for an SEO analysis tool that’s more affordable than AHrefs, or if you’re starting and don’t want to invest in a paid tool, check out these ten alternatives. All these tools are free or have a free trial option, so you can test them before deciding which is the best fit for your business.

Are you looking for an alternative to AHrefs?

We understand that you may be looking for an alternative to AHrefs because of its high price tag. That’s why we’ve compiled a list of the best Alternatives to AHrefs so that you can find the perfect tool for your needs.


We know you’ll find the perfect solution for your business no matter what tool you choose with our Alternatives to AHrefs guide.

What is AHrefs, and how does it work?

AHrefs is a web-based SEO analysis tool that gives users insights into their website’s performance. It works by crawlings the internet and analyzing data to provide users with metrics like keyword rankings, backlink profiles, and organic traffic.


AHrefs also offers a paid version of their tool, which gives users access to more features and data.

Why do you need an alternative to AHrefs?

There are a few reasons you might be looking for an alternative to AHrefs. The first reason is the price. AHrefs is one of the more expensive SEO analysis tools on the market, so if you’re on a budget, you may want to consider one of the alternatives below.


The second reason you might be looking for an alternative is if you’re starting with SEO and don’t want to invest in a paid tool. All the choices below have free options, so you can test them out before deciding which is the best fit for your business.


Finally, some people prefer to use different tools for different tasks. If you’re looking for a tool that does more than just SEO analysis, or if you want to try something new, one of the alternatives below may be a better fit for your needs.

Here are the 10 Best Alternatives to AHrefs

1. Ubersuggest

Ubersuggest is a free SEO tool that focuses on creating fresh keyword suggestions. Ubersuggest started as a tool to harvest Google Suggest phrases, but since being recently bought by businessman Neil Patel, the feature set has expanded significantly.


The free edition is still reliable. The subscription plan, however, can be suitable if you want to access additional services or receive more reports. A premium subscription, for instance, includes limitless SEO audit reports.

Key Features:

  • Comparison of the number of individuals who use a mobile device versus a desktop computer to search for a particular term
  • Creation of keyword suggestions irrespective of specialty
  • Due to a fantastic user interface, it is simple to use (UI)
  • Comparison of the proportion of clicks on organic search results against sponsored results
  • Checking the age range of searchers

Pricing Options:

Since Ubersuggest is a freemium platform, many of its functions are available for free with certain restrictions. The premium subscriptions offered by Ubersuggest cost between $29 and $99 per month. However, you’ll save two months if you select yearly billing.

2. SEMrush

SEMrush is a comprehensive tool for tracking SEO and PPC campaigns. Like Ahrefs, it provides various services, including competition analysis, rank tracking, and SEO audits.


SEMrush and Ahrefs have many of the same functions as SEO tools, and there is debate online over which is superior. SEMrush does, however, offer a few characteristics that set it apart and may make it more valuable.

Key Features:

  • Using a database of 20 billion keywords, the Keyword Overview Tool and Keyword Magic Tool may be used.
  • Subdomains Analysis, Audience Insights, and Traffic Journey reports are components of the traffic analytics tool.
  • Filtering broken links that have already captured searches is possible using Backlink Analytics’ Target URL error filter.
  • Social media tracker and analytics tool enables direct uploading to Google My Business and offers data for YouTube and Pinterest.

Pricing Options:

A free subscription offers a variety of options, including access to the Domain Tracking Tool, Keyword Tracking Tools, Position Tracking Tools, and Site Audit Tools. The three monthly prices for SEMrush range from $119.95 to $449.95. However, if you pay annually, you’ll receive a 16 percent savings.

3. Mangools KWFinder

Mangools’ KWFinder tool can do keyword research. To put it another way, KWFinder is among the most excellent keyword planners you may come across.

Key Features:

  • Finding long-tail keywords
  • Finding keywords using Google Suggest, which offers terms as you type them into the search box on Google
  • Ranking of keywords according to their difficulty, which provides knowledge about the top low-competition keywords
  • Bulk import of keywords for batch analysis
  • Use lists to keep track of all your keywords

Pricing Options:

The three monthly fees for KWFinder’s services vary from $29.90 to $79.90. Additionally, if you choose the yearly plan, you’ll save 40%.

4. BuzzSumo

You might get content ideas from the most popular material, find great influencers in your niche, and more with the aid of BuzzSumo. More great content indirectly raises your website’s SEO.


BuzzSumo is more concerned with content marketing, whereas Ahrefs is more concerned with SEO. That implies that if you choose it over Ahrefs, creating unique content will be crucial to your website’s rating!

Key Features:

  • Look for content trends on the internet and social media for a subject, such as by examining the most frequently asked topics on forums.
  • Metrics for content analytics that take into account interaction, shares, backlinks, and other factors
  • The content-focused function of mention tracking
  • To launch an influencer marketing campaign, conduct an influencer search for that topic.
  • History of content search and analysis going back five years

Pricing Options:

BuzzSumo offers four pricing tiers ranging from $99 to $499. You will receive a 20 percent discount if you choose to pay annually. The $499+ package is a tailored option for big teams or businesses.

5. SERPed

SERPed includes more than 40 SEO tools as an all-in-one SEO management solution. And because of it, it is a strong challenger for Ahrefs. For people or companies who require a full suite of SEO tools to organize their SEO campaign.

Key Features:

  • Chrome addon for Google
  • WordPress add-on
  • Finding long-tail keywords with less competition
  • Bulk examination of URLs
  • Personalized PDF reports

Pricing Options:

The monthly price for SERPed ranges from $79 to $379. Three months are free if you want to pay yearly.

6. SE Ranking

An SEO toolset called SE Ranking offers a variety of SEO functions. Despite having a lot of features, it cannot compete with Ahrefs’ range of features. Businesses or content marketers seek a low-cost SEO solution to complement their SEO strategy.

Key Features:

  • Verifier of on-page SEO for articles and websites
  • Marketing strategy
  • Keyword combination
  • Ideas for keywords
  • Competitive Pay-per-Click (PPC) analysis

Pricing Options:

The Optimum plan costs $23.40 per month, the Plus plan is $53.40 per month, and the Enterprise plan is $113 per month. SE Ranking offers these three price tiers. But if you join a yearly membership and often check the rankings, you can get savings.

7. WebCEO

A sophisticated and versatile SEO toolbox is WebCEO. So, if you own an agency, you should consider using it instead of Ahrefs. Content marketing agencies needing sophisticated SEO tools should consider this.

Key Features:

Pricing Options:

WebCEO has three monthly price tiers ranging from $35 to $299. However, if you’d rather pay annually, you’ll receive three months for free. You may begin with the $99 package with several customer sites. Fees will rise as your firm expands.

8. Serpstat

An all-encompassing SEO platform is Serpstat. In terms of the precision of its analytics and keyword analysis, Ahrefs surpasses Serpstat. In other words, Ahrefs’ keyword analysis data is of higher quality than Serpstat’s.

Key Features:

  • A simple tool for backlink research
  • Batch keyword analysis across 200 domains
  • Batch comparison of up to 200 websites’ rankings
  • Google Ads competitor identification
  • Advertisements among rivals’ research

Pricing Options:

The four pricing tiers for Serpstat are $69 to $499 per month. Additionally, you will save 20% if you pay yearly. On-demand, Serpstat also provides specialized enterprise pricing options.

9. Advanced Web Ranking

The best Ahrefs substitute for you is Advanced Web Ranking, if rank tracking is your top goal. It is a specialized rank tracking application that delivers on-demand, daily and weekly ranking checks for your pages.

Key Features:

  • Monitor multiple search engines
  • Schedule automatic reports to be emailed
  • Advanced SERP features such as local packs and knowledge panels are tracked
  • Integrate with Google Analytics for traffic analysis

Pricing Options:

The start-up plan has a monthly price starting at $49.99. For the Enterprise option, costs might reach $499 per month. Additionally, you may join up for a 30-day, fully-functional trial.

10. Spyfu

SpyFu, Ahrefs’ most comprehensive rival tool for keyword research, is a solid option in general.


One distinction between SpyFu and Ahrefs stands out: the presentation of PPC statistics from various ad providers. SpyFu exclusively displays PPC statistics from Google Ads, but Ahrefs displays PPC analytics from Google, Bing, YouTube, and Amazon.

Key Features:

  • Identifying the keywords that rivals purchased with Google Ads
  • Variety of ads listed
  • Monitoring of Google, Bing, and Yahoo’s organic and paid ranks
  • A download of PPC statistics from rivals
  • Specific reports

Pricing Options:

The three SpyFu price tiers range from $39 to $299 per month. However, you’ll receive a 15–33% reduction if billed annually.

Choosing the Best Ahrefs alternative tool for your business

Although Ahrefs is a fantastic tool, it might not be the best option for every organization, so you might want to consider one alternative SEO tool.


Choosing an Ahrefs substitute might enable you to cut costs and improve the effectiveness of your SEO tracking, depending on your company’s demands and SEO strategy.

Here are some factors to consider while selecting the best tool for your company:

  • Which features are you most likely to use?
  • Do you require a complete SEO toolkit?
  • How much can you spend?
  • Do you only require a tool for a single, defined task? A tool for keyword research, as an example?
  • How comfortable are you utilizing sophisticated SEO tools?
  • Do you like to buy a product’s license annually or monthly?


You should be able to filter down this list and discover the SEO software that best suits your company by taking all of these factors into consideration.


Q: What is the best alternative to AHrefs for large businesses?

A:  For Large businesses, the best alternative to AHrefs is Serpstat.


Q: What is the best alternative to AHrefs for small businesses?

A: The best alternative to AHrefs for small businesses is Advanced Web Ranking.

Final Thoughts

The top 10 Ahrefs replacements listed in this article are not all interchangeable. Of course, not all of them are less expensive for products of the same caliber as Ahrefs. As a result, you should pick the one that best fits your budget, your requirement for functionality, and your target market.


You may run a website, work as a freelancer, or blog. You might also run a business, an organization, or a startup. Alternatively, you may even head a team or a project. Above all, remember that SEO is the lion in digital marketing. Additionally, it can help your company emerge from the bushes!