Qaseem R.

Description

►Top Rated PLUS Freelancer (Google Ads) | 9+ Years of Experience

**RIGHT NOW, I AM OFFERING A 10% DISCOUNT ON DIGITAL MARKETING STRATEGIES FOR INDIVIDUALS, BRANDS AND SERVICES THAT ARE CONSIDERED ‘ESSENTIAL SERVICES.’ IF YOU FEEL THAT THIS IS YOU, PLEASE CONTACT ME. STAY SAFE, STAY HEALTHY, I LOOK FORWARD TO WORKING WITH YOU!**

I believe that character matters. I’m not here to make a quick buck, I want to provide real value and create a trusting business relationship for a fair price. Nothing more, nothing less. When people say things like, “It’s just business” that means they are in the business of ripping people off. I give honest and direct answers and will not steer you in the wrong direction.

My aim is to help businesses grow their profits by implementing effective Digital Marketing (Google AdWords) campaigns and have trained and practiced extensively with this platform specifically. I use data from those campaigns on my continued optimizations and don’t leave anything up to guessing. Just hard data driving smart decisions.

I am currently seeking new opportunities involving Google Adwords (which I am Google-certified). If you have a project that might suit me and my background, please reach out to discuss. Please be sure to read my reviews of past projects and check out my UpWork exams on my profile. Proof of work and past projects can be sent on request.

The checklist below itemizes a sampling of the steps I have developed and refined while building successful PPC campaigns:

✓ Starting with a baseline keyword set, I will spider competing websites to extract their major keywords and image ad themes; then combine that with a study of paid search advertising history in your vertical market. This jump-starts the design of a successful search or display campaign.
✓ Conduct through keyword research for your market using the best tools, e.g. Google Analytics, Google API Keyword Research access, KeywordSpy, SpyFu, & SEMRush.
✓ Create structured ad groups around factored ‘keyword clusters’ identified during keyword research and competitive analysis.
✓ Write compelling ad copy fully utilizing extended and responsive ad formats.
✓ Deploy bidding strategies which deliver better rankings in the Google ad real-time auction.
✓ Strategically Geo-target towns, cities, countries, zip codes, or regions.
✓ Extensive use of sitelink, structured snippet, messaging, and callout extensions.
✓ Setup for 100% conversion tracking of form fills & phone call, applying 3rd party tools where beneficial.
✓ Setup best-practice Google Analytics integration including ‘Advanced eCommerce’.
✓ Make thorough use of all match types and ad extensions, as well as responsive ads.
✓ Setup/optimize Google shopping (eCommerce) campaigns using hybrid Ad Group / Product Group hierarchy and prioritized overlay campaigns.
✓ Sophisticated use of display and search (RLSA) remarketing to boost campaign results.
✓ For existing campaigns/accounts: complete a multi-timeframe baseline kpi analysis.
✓ Structure your PPC ad groups to achieve high Google PPC ‘relevancy’.
✓ Write great ‘creative ad copy’ in my AdWords text ad simulator.
✓ Creative input on landing page design optimization and split testing.
✓ Deploy and optimize machine-learning bidding strategies.
✓ Proactive, creative ongoing quality score management over the life cycle of a campaign.
✓ Initialize and incrementally build strong, market niche-specific negative keyword lists.
✓ Make extensive use of “campaign experiments” to test potential enhancements.
✓ Monitor ‘search term vs keyword’ reports to harvest new keywords and enhance matching.
✓ Make strategic use of web analytics, pipeline reports, and enhanced device targeting.
✓ Utilize a 4-phase campaign management: trickle mode/early start (1-2 weeks); early/coarse optimization (1-2 mo), production optimization (2-6 mo), ongoing management.

To see my past 8-years’ experience, please visit my LinkedIn Profile : /qaseemr

Looking forward to hearing from you,
Qaseem.R