Alternatives to SEMRush

July 23, 2022

Alternatives to SEMRush: The Best Free and Paid Tools for SEO

SEO is one of the most important aspects of any online business. If you’re not ranking high on search engines, you’re missing out on a lot of potential traffic and revenue. That’s why it’s essential to use the best tools available to help you with your SEO efforts. One of the most popular tools for SEO is SEMRush, but it can be expensive for small businesses and startups.

Are you looking for a tool to help with your SEO?

The most effective SEO tools and SEO systems are typically compared to SEMrush. The pricing might be costly, and the sheer number of features and tools can be daunting, especially if you’re new to SEO.


Even if you’re an experienced SEO expert, it’s always a good idea to look at the competition to see if there are any cutting-edge features you could be overlooking.

Here are the 12 Best Alternatives to SEMRush

1. SE Ranking

SE Ranking is an all-in-one SEO tool that claims to make your life easier when it comes to simplifying the SEO approach for your websites. SE Ranking is a promising newcomer with a little over 300,000 members.


Because this program is cloud-based, you won’t have to bother about any desktop installs or time-consuming software upgrades.


One of the platform’s primary qualities is its comprehensive keyword research capabilities, which are comprised of various tools and have a database of 2 billion terms.

Key Features:

  • All-in-one SEO platform
  • Cloud-based
  • Comprehensive keyword research
  • Bespoke reports


SE Ranking offers a flexible pricing approach based on the number of keyword rankings you want to monitor, how frequently you want to check them, and the length of your membership. Plans start at $23.40 per month and rise rapidly to $189 per month.

Best for:

Businesses seek a low-cost SEO tool to practice their carefully thought-out keyword strategy.

2. SEO PowerSuite

Over 5 million SEO professionals and site managers utilize SEO PowerSuite, a desktop-based all-in-one solution.


It consists of 4 separate tools and is excellent for undertaking thorough SEO audits to advance your future strategy and delving deeply into technical SEO data. Its advanced analytical capabilities are perfect for determining what your rivals are doing well.

Key Features:


The Professional Plan is $299 per year. The enterprise plan is $699 per year.


A free alternative offers access to all tools, but free users are not permitted to copy or export data.

Best For:

For agencies and experts trying to improve their SEO approach by monitoring the statistics and rankings of their rivals.

3. WebCEO

An all-in-one SEO cloud-based program is WebCEO. One of the oldest tools in the market; it has been in the market since 2001. Its availability in more than 20 languages, including Greek, Hebrew, Ukrainian, and Korean. It is one of its significant advantages over other SEO tools, which are often only accessible in 10 to 14 languages.

Key Features:


A Solo Plan costs $35 per month, and a Corporate Plan costs $299 per month. All of their programs provide three months off if you pay yearly.


Best For:

From small enterprises to major corporations and organizations, all businesses are included. Any person or organization trying to improve their entire SEO approach can benefit from using their products.

4. Serpstat

Serpstat is a cost-effective SEO software that focuses on its user-friendly and comprehensive keyword research tool for your website and rival domains.


Its database is substantially less than SEMrush’s (816 million domains), with 180 million domains providing information. Serpstat’s domain database is still sizable in and of itself.

Key Features:

  • Research on keywords
  • Backlink Examination
  • Monitoring of keyword rank
  • Competition EvaluatiThistes begin at $69 and rise progressively to $499.

Best For:

Businesses with bigger SEO staff who want to create a solid keyword strategy across their site should opt for a reasonably priced or free platform.

5. GrowthBar

One of the best SEO tools for bloggers and marketers, GrowthBar was created with growth in mind. Their goal is to make acquiring new clients ten times simpler.


It’s a beautiful web application that makes rank tracking, competitor analysis, content generating with the touch of a button, and keyword research simplerIt’sn ever.


Key Features:

  • Utilize the Best Keyword Suggestions to Improve Your Content
  • Measure the likelihood of ranking with keyword difficulty scores
  • Effectively monitor keyword rankings
  • Analyze the backlinks of your competitors
  • The tool is more cost-effective than most alternatives, contemporary, and enjoyable to use.


After five days of free use, GrowthBar’s plans start at $29/mo.

Best For:

For contemporary marketers and bloggers seeking for cost-effective SEO software to carry out keyword research, competition analysis, and rank tracking, it’s a fantastic choice.

6. Ahrefs

It probably won’t come as a surprise that Ahrefs is among the best SEO tools available. It provides identical functionality with a few more perks.


Ahrefs offers excellent site-specific and global crawling capabilities and powerful keyword management and competition analysis tools. Although its user interface may appear complicated, it is a reliable choice for experienced marketers.

Key Features:

  • Perform a keyword search across ten search engines.
  • Utilize “clicks” data to go beyond search volume.
  • Find out the estimated total search volume for the top 10 ranking pages.


Plans gradually rise in price based on the number of users and projects, with a full-featured agency plan costing $999/month. Simple plans for one person start at $99/month. Annual plans include discounts.

Best For:

The best tool for agencies wanting to track keyword trends across several client accounts or projects is Ahrefs.

7. Moz Pro

You may already be familiar with Moz from their authoritative digital marketing blog, another well-known brand in the SEO industry.


A solid all-around SEO software, Moz Pro combines the best aspects of content marketing, competitive analysis, and keyword research. Moz is a practical and user-friendly solution because of its simple structure and easy navigation.


Key Features:

  • Explorer of Links (replaces OSE)
  • brand-new Web Explorer
  • Fresh Web Explorer allows you to search for recent mentions, unlike most programs that only crawl the web passively and notify you when they find one.
  • Keyword Locator: Search by site, Web crawling, Track your rank, and Optimize a page.


The regular plan is $99 per month, while the other plans range in price up to premium plans, which cost $599 per month. Annual plans come with savings. Many of Moz Pro’s capabilities are available for free with restrictions.

Best For:

Small companies who want to enhance their SEO strategy with the help of practical free tools and don’t require the in-depth data that other platforms offer should use Moz Pro. Anyone new to SEO who wants access to a wealth of resources for assistance should choose Moz Pro.

8. SpyFu

SpyFu concentrates on spying on your competitors’ websites, as the name implies. While SEMrush provides comparable information, SpyFu’s competition insights are more thorough and varied. SpyFu is displayed, but don’t be fooled by the straightforward user interface; it monitors 5 billion results and 80 million domains.

Key Features:

  • Results from Unlimited Backlinks.
  • Exports of data.
  • Comprehensive SEO Reports.
  • Exports of backlinks.
  • Backlinks Lookups.
  • Reports from AdWords Advisor.
  • Website searches.
  • Paid Search Terms.


The cheapest monthly package is $39. The most expensive team monthly subscription is $299, while a professional package costs $78.

Best For:

A comprehensive understanding of rival SEO strategies can help agencies improve their SEO strategies and gain an edge over their competitors.

9. Monitor Backlinks

Every backlink pointing to your website is managed, tracked, and monitored by Monitor Backlinks. The software provides you with all the cutting-edge knowledge you require to investigate your backlinks and learn how to build better backlinks.


Automated backlink tracking on the platform provides detailed information on who and how is linked to you.

Key Features:

  • Use the special disavow tool to combat lousy platforms that could harm your search engine rankings.
  • Notifies you when your rivals get new backlinks so you may find fresh prospects for link development.
  • Monitors the ranks of your most crucial keywords and contrast them with your rivals.


Plans start at $25 per month and go up to $188.

Best For:

For agencies searching for a thorough study of the backlinks to their websites and advice on how to strengthen their backlinks using actual data.

10. Majestic

Majestic, one of the original SEO platforms available, is currently among the most potent online tools, specializing in thorough link research.


Majestic offers accurate and current information, and customers get access to a sizable link database for digging further into the most minute SEO specifics. One of its primary features is the ability to thoroughly investigate a domain or URL using the unique site explorer tool.

Key Features:

  • Gives domain stats and links to intelligence
  • Linking domains
  • Link texts
  • Amount of keyword searches
  • Possess signatures Flow Metrics.


A monthly top API plan costs $399.99, a pro plan costs $99.99, and a light plan costs $49.99.

Best For:

Marketers seeking to acquire a competitive edge should carefully examine their competitors’ backlinks to their websites.

11. UpCity’s SEO Report Card

For a free tool, it offers surprisingly detailed information about your website’s position across several search engines as well as the effectiveness of your keyword strategy. You may evaluate essential details like your site’s authority level and load speed with the platform’s trust metrics and website accessibility intelligence.

Key Features:

  • Find out how many pages on your website have been indexed.
  • Employ a dependable companion.
  • Managing many camp platforms that are labeled.
  • Expand your company.
  • Check to see how well your core keyword has been used across the site.



Best For:

Small businesses want detailed data that are simple to interpret to evaluate the effectiveness of their existing SEO approach.

12. CognitiveSEO

CognitiveSEO, which focuses on site crawling, will examine your whole website and find areas where your SEO approach is lacking.


To verify that your approach is comprehensively and cogently optimized, CognitiveSEO uses SEO auditing algorithms to identify the more delicate parts of SEO across your site, including examining backlinks and keyword strategy.

Key Features:

  • Keyword research.
  • Backlink administration.
  • Monitoring of SERP rankings.
  • Grader for pages.
  • Site audit and analysis.
  • Website suggestions.


Starting at $129.99 monthly, with specially designed packages for more prominent companies and agencies.

Best For:

Before implementing new tactics, companies should perform a thorough SEO evaluation of their websites.


Q: What is the best tool for SEO?

A: While many excellent tools are available for SEO, the best one for you will depend on your specific needs and objectives.


Final Thoughts

Consider which features are most important, how many sites you’ll be monitoring, the size of your team, and your SEO budget before making a final choice.


Remember to utilize all the free features and trials before deciding to subscribe. Go for it after you’ve chosen a platform that suits your company, but constantly keep an eye out for potential alternatives.