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SaaS SEO Strategy Zapier Used to Reach $35M ARR Want to drive more search traffic to your SaaS? In this case study, we’ll step outside the usual content marketing tactics most SaaS companies use. And look at how Zapier leverages SEO to drive millions of high intent searchers to their product ...

Search Intent and SEO. A practical guide It is practically obvious by now to say that getting organic traffic is something increasingly complex and that these are no longer the days of the now legendary Ten Blue Links. However, the transformation of Google from a simple search engine to a com...

SEO Split-Testing Lessons from SearchPilot: Adding Prices to Titles This week, we asked our Twitter followers what they think happened to organic traffic when we added the price of a product to the title tag on an ecommerce client’s site. This is what our followers thought: We asked our ...

SEO Split Testing Lessons For this edition of #SPQuiz, we asked our Twitter followers what they thought the impact would be on organic traffic of adding the current month and year to title tags on a listings website. Opinion was split between positive and no detectable impact, with a majority th...

SEO Split-Testing Lessons from SearchPilot: Bringing Content Out of Tabs The constant dialogue between webmasters and representatives at Google has always been littered with SEOs sharing case studies with examples of when what they’ve seen out in the wild hasn’t lined up with what the powers-t...

SEO Split-Testing Lessons from SearchPilot: Forcing Google to Respect Meta Descriptions This week on Twitter, we asked our followers what they thought would happen to organic traffic when we forced Google to respect meta descriptions, instead of pulling content from elsewhere on the page into se...

SEO Split-Testing Lessons from SearchPilot Increasing Internal Linking This week, we asked our Twitter followers what they thought happened to the organic traffic of higher level category pages when we ran an internal linking test on a grocery website where we added links to some lower level c...

Shopify SEO: Global eCommerce Strategy for International Expansion Shopify SEO is essential for global eCommerce growth. It’s actually estimated that retail eCommerce sales will amount to nearly $5 trillion worldwide in 2021. With this in mind, it’s equally important that your international SE...

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TECHNICAL SEO: The Definitive Guide This is a complete guide to technical SEO. In this all-new guide you’ll learn all about: Crawling and indexing XML sitemaps Duplicate content Structured data Hreflang Lots more So if you want to make sure that your technical