Kicking Off Your Email Marketing Campaign

Description

Kicking Off Your Email Marketing Campaign
Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn’t have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success.
ABOUT THIS COURSE

You’re ready to hit the “send” button on your email campaign. But before you do, there a few key things you must know.

In Kicking Off Your Email Marketing Campaign, you’ll learn everything you need to confidently launch your campaign. You’ll discover how to use marketing automation to serve your list recipients more effectively, giving a boost to your open and click through rates. You’ll see how to segment your email subscribers so that each campaign you create is reaching an audience who wants to receive those messages. You’ll learn best practices for making sure every email you send is polished and error-free. And you’ll gain valuable testing knowledge to ensure you get reliable data from your efforts.

What you learn here isn’t just theoretical. You’ll walk through practical demonstrations and see real-world samples. You can start applying what you learn immediately to make your very next email campaign your best yet.

LEARNING OBJECTIVES
1 Select the right automation triggers and use filters for your email campaign
2 Automate your email marketing campaign to trigger relevant messages based on timeline or behavior
3 Build one or more recipient lists for your email marketing campaign
4 Conduct quality assurance in order to catch any mistakes (proofread, check links, view email in different browsers, etc.) before sending
5 Decide which elements of your email messages to test, then set up A/B testing to determine which versions of email messages perform best