The SEO Playbook Training Course

The SEO Playbook
Repeatable step-by-step processes to scale organic traffic and conversions across any website.
What Members Get Access To…

Each Playbook comes with everything you need – video trainings, SOPs and templates – to learn, train and implement.

14 Hours of Video Training

23 In-Depth Training Modules

100+ Over-the-Shoulder Video Lectures

60+ Templates & Process Docs

OVER 100 VIDEO LECTURES

The course is broken down into 23 hyper-focused modules containing over 14hrs of instructional video tutorials.

ACCESS TO ALL THE TEMPLATES

Dozens of pre-built templates including a Content Audit Dashboard, Keyword Research Planner, and more.

STEP-BY-STEP PROCESS DOCS

A library of 60+ checklists and process documents you can use to follow course material and train your team.

OVER-THE-SHOULDER TRAINING

No fluff here. You’ll watch over my shoulder as I apply the course material on real websites across different industries.

PROCESSES THAT GET RESULTS

The exact processes I’ve used to grow my business. See the results other students are getting in the testimonials below.

PRIVATE SLACK COMMUNITY

Access the private course Slack channel. Collaborate with hundreds of other students, and get questions answered.

You’ll Also Get Lifetime Access to a Growing Library of Playbooks…

Each Playbook covers a specific SEO process that can be sold as a service or used to train team members. Just log in, click play and follow along step-by-step with the supporting templates and process docs.

The Content Audit Playbook

A repeatable process for performing technical content audits that consistently drive short and long term organic traffic/conversion growth. You’ll learn how to:

Set Audit Goals & Assess Penalty Risks
Collect Your “Indexable” Content
Map Page-Level Data Points (at Scale)
Assign Action Items & Strategies
Find (and Fill) Content Gaps
Build Audit Reports & Prioritize Projects

The Keyword Research Playbook

A repeatable process to find, prioritize and qualify high-value keywords, before mapping them to a site’s information architecture. You’ll learn how to:

Build & Prioritize Keyword Sets
Perform Deep Keyword Qualification
Assign Intent & Plan URL Structures
Build Keyword Maps
Scale Content Creation (With “Pipelines”)
Track Rankings & KPIs

The Quick Wins Playbook

A repeatable data-driven process to find and filter “quick-win” keyword opportunities for sites of any size. You’ll also learn a series of actionable relaunch strategies that consistently increase organic traffic and conversions within 60-90 days.

Extract Existing Keyword Data
Align Process & Site Monetization Models
Qualify Opportunities With SERP Data
Build Data-Driven Content Briefs
Master Content Relaunch Strategies
Measure Campaign Performance

When you enroll in The SEO Playbook, you get access to the course Slack mastermind group with hundreds of other members.

This is not only a direct line to me, but a great way to collaborate with, and learn from other SEO professionals.

Get pressing questions answered
Learn what strategies work for others
Access new templates and processes
Share success stories
Network and build relationships
Get personalized feedback and advice
Is This Course Right For You?

This course isn’t for everyone. Here’s who will get the most value from it.

WHO SHOULD ENROLL
You are an intermediate to advanced marketer who wants to learn repeatable processes that will deliver REAL results for your business, boss or clients.
You want to quickly build new skill sets that will make you a more valuable employee.
You’re an agency who wants step-by-step SOPs and training to get new employees billable faster.
You’ll benefit from “over-the-shoulder” tactical walkthroughs that show you exactly how to implement specific SEO strategies.
You want lifetime access to all current AND future Playbooks, as well as access to the private Slack community with hundreds of SEO professionals.
WHO SHOULD NOT ENROLL
You are a beginner-level or newbie marketer with little knowledge of SEO.
You already have detailed step-by-step processes to train employees and team members on SEO.
You don’t need any help getting more organic traffic and conversions.
Try the Course 100% Risk-Free With a 30-Day Money Back Guarantee

Despite the value this course promises to deliver, I understand it is a sizable investment for some people. That’s why I provide a 30-day “full access” guarantee, so you can sign up today, access all the course content, and decide whether or not you want to stay enrolled.

If you decide the course is not for you, just email robbie@robbierichards.com before the 30 days is up and I’ll give a FULL refund. No questions asked.

This is a zero-risk opportunity to learn proven processes that will drive measurable results for your business.

The SEO Playbook Training Course
INSTANT ACCESS TO ALL 100+ VIDEO LESSONS
ACCESS TO 60+ PROCESS DOCS & TEMPLATES
ALL FUTURE PLAYBOOKS & UPDATES FREE OF CHARGE
ACCESS TO THE PRIVATE SLACK COMMUNITY