John D.

Description

Helping global brands and ambitious startups achieve growth using data-driven strategies rooted in consumer psychology and behavioral science.

𝑯𝒊 𝒕𝒉𝒆𝒓𝒆! 𝑻𝒉𝒆𝒓𝒆 𝒂𝒓𝒆 𝒎𝒂𝒏𝒚 𝒘𝒂𝒚𝒔 𝑰 𝒄𝒂𝒏 𝒉𝒆𝒍𝒑 𝒈𝒓𝒐𝒘 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔:

Social Media Marketing and Management
E-mail Marketing and Brand Strategy
Website Design and Strategy
Growth Hacking
Lead Generation
Keyword Research
Competitive Analysis
Search Engine Marketing (SEO and SEM)
Custom Content and Social Strategy
Conversion Rate Optimization (CRO)
Pay-Per-Click Advertising
Data and Analytics
Funnel and Landing Pages
Chatbots
Automation

I am a professional marketing strategist who has worked with global brands and ambitious start-ups all over the world, in both B2B and B2C models. While I have extensive domain knowledge in Finance and Health & Wellness sectors, my methods are industry agnostic.

For your safety and security, I do not use the Upwork time tracker. Due to the software’s screenshot feature, which cannot be disabled, I log only manual time. I work with multiple clients, so removing Upwork’s time tracker from my workflow assures that your information remains completely and totally confidential. That means that if we choose to work together, you’ll have to trust that I’m billing you fairly and I’ll have to trust that you’re not going to deny payment, as manually billed hours are not guaranteed by Upwork. Trust is a two-way street.

MY SIMPLE TWO-STEP PROCESS FOR MARKETING STRATEGY SUCCESS This is a proven process that delivers fantastic results as seen in my client testimonials.

STEP 1: LEAD GENERATION * Strategy – I start at the top by understanding the product(s) and key business objectives like revenue and sales targets. I then conduct market research, if necessary. After research comes idealization and the construction of leveraged marketing strategies custom designed to increase leads. * Implementation – Once a strategy is defined, many of my clients will choose to implement with an in-house marketing team as I take on a consulting role. There are also times when I have adopted a Project Manager role to assist in managing these teams. For smaller clients, I will often do the implementation myself. Whether you want to have me involved in execution or not is entirely your decision.

STEP 2: CONVERSION RATE OPTIMIZATION
This is generally a matter of making content and design hypotheses based on research, current marketing trends, consumer psychology, and behavioral science, then collecting data and making adjustments based on what’s working and what’s not. Commonly known as A/B testing.

ABOUT ME
My unique approach to consulting is derived from a disparate background in linguistics, design, computer research, music, and behavioral psychology. I’ve spent my entire life pursuing knowledge in a variety of ostensibly random vocations, allowing me to approach marketing from a totally idiosyncratic point of view. I am certified in Content Marketing, Email Marketing, and Inbound Marketing through Hubspot. I also hold certifications from Google for both Google Adwords and Google Analytics. Born and raised in Pennsylvania and accomplished a master’s degree in Business Administration, I’m a country boy with a passion for Football, learning, and solving puzzles. My clients love me for my breadth of knowledge, friendly candor, technical expertise, inquisitive nature, and my love of teaching.