Suzi E.

Description

I specialize in writing website content that sells services. Services are intangible and it’s a specialized skill to describe them so they become tangible to your ideal clients. You need to demonstrate how your services benefit your customers.

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WHAT YOU WANT
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You want three things when you hire a copywriter to sell services:
► To get a steady stream of leads and prospects who are ideal clients for you.
► To be the preeminent provider of services such that you’re positioned ahead of the competition.
► To steadily raise prices without pushback, based on delivering leading-edge value to clients.

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WHAT’S IN THE WAY
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► You have a website that doesn’t truly represent you or your business. Maybe you’re even a little embarrassed to send anyone to the site.

► Your site’s copywriting is too bland and the messaging doesn’t stand out from the competition. It sounds like a bunch of “blah, blah, blah”.

► It’s hard to explain your services so that ideal clients get excited and want to hire you. When you explain it, the confused mind (of a prospect) does not buy.

► You do all the “heavy lifting” of the sale process, instead of your website copywriting doing that job for you.

► Your site’s not a lead funnel. It just sits there looking pretty (or ugly even), and not doing a lot for you.

► You have a website but no content strategy so that Google drives targeted traffic to the site.

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WHAT COPYWRITING WE DO AND WHO WE SERVE
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► We write websites for consultants, trainers, executive coaches and others who sell professional services or sell programs to corporate clients.
► We “translate” jargon-heavy tech industry websites and SaaS (Software As A Service) websites into marketing language that your targeted customers understand.
► We provide pillar content and ongoing content strategy for both professional service providers and tech industry clients.

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UNIQUE FEATURES OF OUR WORK AND HOW THEY BENEFIT YOU
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► We interview you for content in an efficient coaching-style (deep questioning) phone interview.
•••Interviewing produces content that captures your voice, giving it a lively, effective ton.
•••The interview process surfaces the most effective words and phrases for your messaging.

► We’re developing both business and marketing strategy along with the content.
•••You have a strategic partner to discuss new ideas for positioning your business.
•••You end up with clear additions to your strategic plan.

► We create packages of your services that increase value to your clients.
•••You upgrade deliverables, and that increases results for your clients.
•••This increased value allows you to raise your prices without pushback from clients.

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SERVICES PROVIDED
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► Website content writing, web content, selling services, selling professional services, copywriting, branding, SEO writing, website copywriting, lead generation, website lead funnel, online content, blog content writing, written blog content strategy, written website content audit
► Email marketing content, email marketing strategy, drip marketing, digital marketing, inbound marketing
► Marketing strategy, marketing coach, branding coach, niche coach
► Real estate website, real estate blog, real estate email marketing
► Content strategy, content writing, pillar content, content assets, content marketing
► Landing page, sales page, about us page
► Technical writing, technical illustration, technical documentation
► Yoast SEO For Beginners Certified, July 16, 2019

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INDUSTRY EXPERIENCE
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► Legal and law firm websites
► Coaches, consultants, executive coaches, financial planners, CPA’s
► Software, SaaS, enterprise software, technical services, technical consulting, funded startups
► Financial services
► Software user guides, installation guides, process and procedures, best practices, operations manuals, project manager best practice manual, project plan template
► Art marketing, artist and artist business coaching
► Real estate
► Professional full-time writer since 1996

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TOOLS USED
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► Book Template Design (manuals) in MSWord and FrameMaker
► Content management systems (CMS), iHouseWeb
► Vision (intermediate), Basic PhotoShop
► Trello: onboarding system, training system
► HubSpot Inbound Marketing, HubSpot Sales

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WHAT TO DO NEXT
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Let’s have a conversation about your needs. Selling your services online is my specialty. Send me a message and let’s talk right away!