Snowplow Analytics

Description

Deep customer understanding begins with high-quality behavioral data
Generate complete, accurate and well-structured event data across all platforms and channels in a common format, with the Snowplow Behavioral Data Platform.

Unified behavioral data
Power multiple use cases with a single, unified data set generated from web, mobile and other sources.

Assurance in your data
Avoid poor quality data eroding confidence in your reporting, analytics and products.

Faster execution
Clean, well-structured data means less time preparing data and more time creating value.

Snowplow Behavioral Data Platform
We bring people, processes and technology together in one platform to help you drive value from behavioral data

WE SOLVE
technology challenges
Our open-core technology generates rich, high-quality behavioral data, process it and delivers it to your real time streams, data lake and data warehouse.

WE SOLVE
organizational challenges
Structured workflows, tooling and the Snowplow Console help solve common challenges around data quality, governance, observability and meaning.

WE SOLVE
compliance challenges
Engineered for ethical data collection; identify, control and manage personally identifiable information and meet compliance requirements.

All underpinned by the ongoing strategic and technical expertise we provide you

Generate a unified data set to deliver value, faster
A behavioral data set to power your current and future use cases

Attribution
Assign credit to each marketing touchpoint that influences high value user behavior; bespoke to your product and user journeys.

Personalization
Understand what drive user engagement and personalize the experience in real time to drive acquisition and retention.

Product Analytics
Develop a strong understanding of user behavior to inform product strategy and optimise the product experience.

Churn Reduction
Identify trends in user interaction to isolate behaviors predictive of retention and churn for better forecasting and interventions.

Data products
Put great behavioral data at the heart of your products to deliver compelling and unique value propositions to your customers.

and many more…
Snowplow delivers a data-set that can power all your data use cases from traditional web analytics to building data-driven products.

Snowplow helps you overcome common challenges
Enabling self-serve culture
As your organization scales, self-serve culture and freeing up data team time becomes more critical to success. This is challenging without high-quality, well-documented data collection.

Having more than one source of truth
Without a single high-quality behavioral data set as your source of truth, trust in the data will erode. Siloed data and lack of reliable change management perpetuate this.

Maintaining a complex data platform
You must collect and deliver the data in a robust, performant and assured manner, and the time, knowledge and expertise required to run and maintain a complex data platform is sizeable.