The Tool


The Tool – Performance-Based Mobile ASO Tool
Easily track & optimize your app marketing strategy, increase downloads and grow your business

We provide you with the data, insights and tools needed to improve the visibility of your mobile app.
TheTool is your ALL IN ONE App Marketing Tool.

ASO made simple and beautiful
App Store Optimization for everyone. TheTool is the only tool you need: extremely powerful & very easy to use.

TheTool ASO tool
Track everything related to your App Store Optimization strategy: organic & non-organic installs, app store keywords rankings and intelligence, Top Charts, user ratings (feedback), conversion rate, revenue, and much more with our ASO tool.

Measure and understand the impact of your Mobile App Marketing strategy and efforts on the Apple App Store and Google Play Store, maximize your visibility and grow your business. TheTool platform allows you to view and measure the Organic Uplift (relation between organic & non-organic installs) in a really easy way. TheTool is your mobile app analytics tool.

TheTool Benefits
Reduce eCPI and UA costs
Get all the the metrics used to optimize ad spend in one place! Integrate AppsFlyer or Adjust to track both organic and non-organic installs, and measure the organic uplift to optimize the costs of the campaigns and reduce eCPI.

Similar Apps
Track visibility in similar apps
Analyze and compare the visibility in Similar Apps per country and globally. Use our Spy Referring apps tool to see the list of apps that link to any app or game through their Similar App Cards, and improve Explore visibility.

ASO Internationalization
Manage your localizations
Track your performance worldwide in a separate dashboard and get a visual comparison of your KPIs across countries. Areas for improvement are easy to identify, and the ASO Score helps find solutions to improve each area!

API Data
Get data via API
Integrate ASO metrics to your internal business intelligence tool, Google Data Studio, Tableau or any other platform with TheTool API. Keep your app store keywords and other KPIs in your custom dashboards and take better decisions, faster.